Magento themes are often missing key features that help improve conversion. As with Shopify, free themes are too basic and ultimately require plugins to customize. For less technically adept merchants, this can mean they need to hire a developer for these optimizations. 


Concord merchants can easily provide product comparisons and quick views on category pages. Our native product comparison feature makes it easy for shoppers to easily compare two or more products side by side on a single page. Offering a product quick view can make it easier for shoppers to see more information about a product without leaving the category page. 

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