The proliferation of smartphones has created a fertile environment for m-commerce, or mobile commerce, which offers numerous possibilities for companies looking to increase their bottom line. The introduction of modular eCommerce solutions has revolutionized modern life. However, our smartphones, which are always within reach, govern every aspect of our lives. Because of this, the mobile commerce industry is developing rapidly. You owe it to your customers as an online eCommerce store to keep abreast of developments in mobile shopping. You can’t afford to overlook mobile customers if you’re selling online, regardless of the eCommerce platform you’re using. Furthermore, th way consumers shop has shifted significantly over the years, and m-commerce is only expected to grow.
Build Lightning-Fast Mobile Commerce Experience
Benefits of Focusing on User-Centric Websites
To start, let's define m-commerce
m-commerce, as it’s more often known, refers to transacting business via mobile devices like smartphones and tablets.
This form of trade is even more adaptable than conventional eCommerce platforms because it can take place in online eCommerce stores with the help of mobile payment systems. As mobile marketing has taken over the world of online buying, it is no surprise that online eCommerce has progressively increased its portion of the retail pie over the years, with fewer individuals visiting their local brick-and-mortar store in favor of their desktop computers.
It’s no surprise a billion people are constantly connected to and making purchases from their smartphones, given that they have essentially miniaturized computers today.
There has never been a better opportunity for brands to connect with consumers via mobile commerce due to the proliferation of smartphones.
Exactly why is it crucial to supply the entire mobile experience to customers?
Mobile commerce has quickly become ubiquitous
More consumers are making purchases via mobile devices, so stores must adapt to keep up with this demand. In terms of raw numbers, it’s clear that mobile is rapidly overtaking desktop computers as the preferred means for people to do their online shopping.
Search engine optimization (SEO) is optimized for mobile devices
The Concord Commerce algorithm has shifted its focus to mobile-first indexing. Indexes and spiders your website in accordance with how it displays on the digital commerce platform. Thus, you won’t do well in search engine rankings if your mobile web pages are subpar. If your mobile site isn’t up to par, you could lose ground in search engine rankings and customers to businesses who prioritize their mobile experience.
An enhanced sense of satisfaction for the product's end users
A fantastic mobile site affects search engine optimization, prioritizes the user experience, and increases audience engagement. When your mobile site runs more smoothly, your customers will have a better experience, and you’ll get more sales. After a bad mobile shopping experience, Concord Commerce found that consumers are less inclined to buy from a brand again. For instance, a company’s reputation can take a hit if its desktop website doesn’t look good when viewed on a mobile device.
Helps businesses sell via multiple channels at once
As surprising as it may seem, a well-designed mobile website is critical in creating memorable in-store encounters. You can increase your store revenue by developing a mobile-friendly website or app, as mobile devices facilitate in-store purchases.
The rise in acceptance of mobile payment systems
Consumers are increasingly opting to pay with their mobile devices. The ability to pay for items with the tap of a smartphone screen makes payment methods extremely useful. Websites and apps designed for mobile use are highly flexible and may be tailored to individual user requirements. They make it possible for users to make quick mobile payments. Many customers prefer to use their fingerprints to initiate payments rather than entering their credit card information when making digital purchases. The financial technology sector is currently thriving, impacting mobile eCommerce platforms. Furthermore, stores must embrace this shift by accepting mobile payments to compete in today’s dynamic retail environment.
Effectiveness of Social Media
Keep in mind the magnitude of both social media and eCommerce platforms while designing mobile experiences. According to data gathered by Concord Commerce, most media consumers now utilize a mobile device to access their preferred medium, with most mobile social media consumption occurring on smartphones.
Due to the popularity of social media as a research tool, businesses can benefit significantly from integrating mobile landing pages into their social media marketing strategies. A mobile user who is window shopping on social media and clicks on a product will probably not complete their purchase if they are taken to a website that is not optimized for mobile devices.
Pinterest, Instagram, and Facebook all function as marketplaces where you may sell straight to the customer who search for products. This way customers will have the right expectations if they access your site on their mobile devices.
It’s also vital to remember that most social media users access their accounts through dedicated mobile apps. Mobile app switching has become more prevalent than utilizing mobile browsers and search engines. This shift in digital commerce platforms contributes to the rise of retail applications, making it crucial for forward-thinking stores to include app commerce into their business model.
Better performance on mobile browsers
When a visitor on a mobile device clicks through to your site, if it was designed for a desktop computer, the response time will be much greater than if the user had loaded the same site on a mobile device. Think of all the resources that will need to be downloaded! If your eCommerce platform takes too long to load, you risk losing potential consumers. Luckily, well-built modular eCommerce solutions will automatically adjust to the user’s device. This implies the landing page, including its graphics, text, and all the rest will load much faster, reducing the likelihood of a high bounce rate and missed purchases.
How to Create Ultra-Fast Mobile Shopping Environments
Mobile phones have become increasingly commonplace and evolved into a compelling omnichannel commerce channel. Keep and attract more customers, try new approaches to advertising, speed up your time to market, and increase your revenue using a modular eCommerce solution.
WordPress Themes that Work Well on Mobile Devices
This implies the page’s layout and design will adapt to the width of the viewing window. Numerous up-to-date websites are prime illustrations of successful, responsive design. For example, go to a preferred site and reduce the size of your browser window to see what occurs. Themes optimized for mobile users tend to be minimal in size. When a user visits your WordPress site, the server must generate the requested page and send it to the visitor’s browser. Your site’s load time will improve directly due to the unnecessary code and features in your theme. As part of the fully-customizable eCommerce platform, you’ll find a wide variety of 100 pre–made, highly-polished skins to use as you see fit, so that you may build apps and websites that get more conversion.
Downloadable Software for Mobile Devices
Using a mobile app builder, you can create an Android and iOS app to help keep your customers happy and grow your lifetime value as a business. Integration with social networking platforms like Facebook, Twitter, Instagram, and others is possible. It’s simple for users to tell their friends about your app or service.
An eCommerce platform that integrates with different payment methods to provide a smooth purchasing process is a must. Initiating a variety of mobile payments such as UPI and wallets is easy. Thanks to the lack of support for COD and offline payments, you won’t lose any potential clients.
A PWA is a website that acts and looks just like a native mobile application. PWAs are designed to use the capabilities of the user’s mobile device, but they don’t require the user to go to an app store, buy the app, and then download it on their device. Instead, PWAs are accessible via a simple search engine query and subsequent in-browser load.
With PWAs, online eCommerce stores don’t have to worry about making separate apps for each smartphone OS. PWA material, such as videos on YouTube, is downloaded in increments, which improves the user experience compared to a conventional website with a responsive design. Introduce yourself to more people and watch your visitor numbers rise. Adapt your website to work like a PWA. The most significant advantage of PWA is that it can function with minimal or no network access. Improved client engagement, conversion, and retention are all attainable goals thanks to PWA’s native features.
Use in-app push notifications to notify users of special deals immediately and encourage them to convert. Only mobile apps may use push notifications, a clear and effective strategy for grabbing the user’s attention. Additionally, by integrating customer geo-targeting with push notifications, you can instantly send localized promotions to customers close to your store. However, A one-on-one discussion with customers at any time of day or night is possible with push notifications, leading to more tailored and potentially more active mobile purchasing experiences for customers.
Advantages that can be gained from using m-commerce apps
Enhanced User Experience
Buyers want a quick, easy, and enjoyable purchasing experience. There are no more valid arguments against a company not having its mobile commerce app. Mobile apps make use of the hardware capabilities of the device. In addition to running quickly across various devices, their user interfaces are optimized for mobile use and work with any size screen. Compared to responsive websites, apps are more user-friendly and load quickly on mobile devices, allowing you to provide clients with a more satisfying buying experience.
It is crucial to have a straightforward checkout procedure. Customers are more likely to complete a purchase when the checkout process is streamlined for convenience. Mobile commerce apps also address the issue of customer safety. Because of the stringent policies of major app shops, mobile apps are required to guarantee users’ complete safety. Customers’ information is safe from prying eyes when they communicate with your company via the app, leading to better consumer safety and trust in your company.
Individualized service for each client
Customers’ information is more easily stored through an app. Customers can skip the hassle of logging in and filling out a lengthy form at checkout. Their name, address, and payment information can all be stored in a cookie, so the next time they shop, it will be pre-filled for them. Additionally, a mobile app might provide the user with product suggestions based on past purchases. This may increase your revenue by getting customers interested in more offerings from your company.
Amplify your dedication to your clients
Live chat and a dedicated messaging hub are examples of how mobile apps improve customer service. Instead of searching your entire site for a contact number, users can simply tap on the button to get in touch with you. Using a mobile app’s capabilities, businesses may interact with their clients at every stage of the buying cycle. Consumers agreed that when they receive excellent service, they tend to stay in the store longer and spend more money.
Boost Customer loyalty
The most valuable aspect of mobile applications for businesses is that they can be customized to contain any function that would attract and retain clients.
According to studies, many app users actively seek promotional codes and incentives within apps to save money. Businesses may use mobile applications to provide their clients with a wide variety of loyalty programs. The buyer can earn loyalty points for each purchase. Rewarding your most loyal clients and giving new consumers a cause to try you out can be done through point systems or special discount codes.
Customers are more likely to refer their friends and family if paid for doing so. Thus it makes sense to mix loyalty points with referral schemes. With the help of these loyalty programs, you can rapidly expand your mobile network and transform it into a powerful sales force.
Raising Retention Rates
Customers typically return to traditional eCommerce sites only when they need to make a purchase, at which point you may do little to entice them back. However, this is not the case with shopping apps for mobile devices.
Key take aways
- Having a site that works well on mobile devices is not enough. m-commerce can’t be an afterthought if it’s going to fulfil the needs of users who rely heavily on their mobile devices.
- Customers who engage in mobile eCommerce platforms do so at a significantly higher rate than those who shop using desktop computers because of the convenience of the former.
- Great onboarding, fast loading times, personalization, effective re-engagement, accessibility, and smooth checkouts are all essential to the success of any mobile commerce strategy.
- Consumers now use their mobile devices to do both online and traditional shopping. It’s expected that voice search, click-and-collect, augmented reality, and couponing will continue to grow in popularity.
The growth of mobile-based shopping is inevitable
It’s evident that the digital commerce platform is expanding rapidly and offers many opportunities for businesses. The popularity of mobile shopping is expected to increase as more people realize how convenient it is. Using a mobile app is now the most efficient method for eCommerce platforms to capture a chunk of this market. Some may claim that a website is sufficient, but a mobile app still has the upper hand. Concord Commerce is a next-generation digital commerce platform which offers fast, efficient mobile shopping experiences to take your digital commerce experience to the next level.