Ensure hassle-free transitioning from your offline to the online store
Over the past few years, the COVID-19 issue has wholly upended our enterprises’ daily routines and operations. Many shopkeepers are scratching their heads over how they’ll manage to stay in business in this challenging environment for retail. As a result, many SMBs worldwide are transitioning from brick and mortar stores to online (O2O)for several reasons. The biggest one is the ability to reach a considerably broader audience. There is no better place to get customers worldwide than the vast
In the present situation, if you don’t have a website, you’re missing out on a huge opportunity to connect with clients looking to make purchases online. Your business requires a functional eCommerce platform that facilitates all transactions online if you want to keep these customers from turning to your rivals. It might be difficult to transition from a brick and mortar store to an eCommerce platform. It’s possible that offline techniques won’t translate well online, so you may need to try something new to keep your current clientele and win over new ones.
Let’s understand the benefits of transiting from offline to an online store.
Transformation to the digital realm is warranted for sev online eCommerce store community provided by the internet. Even if you don’t intend to reach international consumers, you can undoubtedly develop to expand your consumer base and take the top spot in your home country or region’s market. Online marketing and sales can take your business far beyond the confines of a single storefront.
Moreover, Small and Mid-sized enterprises worldwide are asking only one fundamental question: Is it helpful if I transfer my business from offline to online?
Well, Concord commerce mentions a few facts – In a short of months, the globe has altered tremendously. As of now, a significant number of audiences around the world have switched from offline to online eCommerce store purchases. In addition, there are several positive aspects of internet stores:
- Freedom to operate from anywhere
- Lower Cost of Operating
- There is no time limit
- Simple to disseminate to a large group
- There is a method for monitoring progress
However, Concord Commerce Solutions ensures you’re always on top of your company’s affairs. You’ll know exactly who among your contacts needs a follow-up, who’s available for a quick meeting, and who’s not worth your time. Your team can adjust to changing circumstances, gain insight from their errors, and refine their processes as they go. They will quickly excel in B2B sales from a distance, leading to increased revenue for your business.
Here are some suggestions for moving from the brick-and-mortar store to the online eCommerce platform as painless as possible
Discover the best online store software.
A full-fledged content management system is a must when leaping from a brick and mortar store to an online eCommerce store such as Concord Commerce.
Concord Commerce helps you streamline every step of selling your wares online, from creating the website to incorporating payment channels, administering the front and back ends, enabling performance, and ensuring security.
It’s essential to select the right platform; therefore, here are some factors to consider:
- Determine what it is you, and your company require
- Think about the features you’d like to provide for customers.
- Look into online storefronts that offer those options.
- Make a chart that shows how the selected Modular eCommerce Solutions stack up against one another.
- Estimate your costs and your available funds.
- Try out the eCommerce platforms for free before committing to a permanent storefront.
Pick a domain name for your company.
After settling on an eCommerce platform, getting a domain name is the next step.
Choose an online eCommerce store’s domain that either closely resembles or is the same as the name of your physical store. The goal is to make it effortless for customers to find you online and make purchases by keeping things short and straightforward.
When picking a domain name, keep these things in mind:
- It’s essential to maintain consistency between your online and offline identities.
- .Com is the most popular and effective domain suffix.
- Remove all digits and hyphens.
- For local enterprises, the. in extension is a good choice (if you only sell in India)
- Do not use domain names that contain branded products or services; doing so can lead to legal issues.
Decide what you’re going to sell online.
Do a complete inventory audit before bringing your brick and mortar store online. Moreover, conducting market research to see which things sell best online will help you learn what your ideal customers are looking to buy.
Methods for locating potential online eCommerce store stock include the following:
- Review the numbers from your physical store and investigate other online retailers that offer comparable products.
- Find out what people are interested in regarding eCommerce customer experience.
- Consider the products or services offered by competitors in the same market.
Inventory and stock planning
After deciding which things to sell online, the next stage is to take stock and make an inventory strategy.
If you also sell these items in your physical shop, you’ll need an efficient inventory planner to keep tabs on your total sales. Doing so can avoid data discrepancies and always know which products are in stock. Before beginning online sales in a digital commerce platform, you should specify your business relationships and stock levels for any products you plan to outsource, produce, or drop ship.
Some crucial considerations are listed here.
- Make a comprehensive list of everything you intend to sell and include as much specific information as possible. Name of product, brand, size, price, category, lot number, expiration date (if applicable), minimum quantity per unit, economic order quantity, inventory on hand, and reorder lead time are all required. Include pictures and detailed descriptions of the goods you’re selling. Changes to the product’s specifications, including pricing, should be reflected as soon as possible.
- If you have stock in different places, keep track of it. All of your product stock must be located! Exists it in storage areas, trucks, shipping containers, and retail outlets? Use the item’s category and department codes, as well as any RFID tags, barcodes, or labels that contain them, to track it down. The process of tracking inventories is simplified, and product mapping is facilitated.
- Keep tabs on your stock levels and frequently inspect for signs of shrinkage, damage, or faulty items. Experts recommend a yearly or quarterly count. However, it may be adjusted to fit the needs of a firm of any size.
- Purchase a program to keep track of your stock. It is essential to keep tabs on stock levels as you expand your business into new sales channels. Rather than relying on a manual process prone to mistakes, consider using an inventory management system that can automatically sync data between online and offline locations.
- Set aside time to review the sales figures and determine what you’ll need to replenish. You can select the individual product to reorder alerts based on stock levels. When determining these thresholds, you may want to factor in some wiggle room so sales can maintain a steady pace. Prioritize products in your purchasing system based on profit potential, product demand, and expected delivery time.
Manage your company’s administrative tasks and paperwork online
Taking your company online also necessitates familiarity with business law. Make sure you’re familiar with the rules governing e-commerce in India and that you’ve compiled with them before going live.
- Forming a Corporation or Limited Liability Partnership
- Applying for GST Registration
- Online banking payment processing
- Proof of Lawfulness: Documents
It’s time to gather your product details.
Consumers can look at things at their leisure, handle them, and give them a try before buying them at a brick and mortar store. Visual appeal is everything when selling online. To that end, you should get Modular eCommerce Solutions, the data you present to customers who buy from you online.
Images of the product
To maximize your online eCommerce store sale, you need many high-quality images of the products you intend to sell. Consumers will have a much easier time imagining how the product would look in their homes if they can see it in various settings and use.
The Product Demo Videos
Images of products don’t always give credit to their features. Video demonstrations of products are more user-friendly and valuable since they allow consumers to view the item in action or use before making a purchase. Depending on your selling, your product videos could take several forms, such as showing the product in action, providing instructions on how to use the product, highlighting the product’s characteristics, etc.
Description of the Goods
You need to provide not just a visual representation of the product but also extensive written information about it. If you want people to buy your product, you need to give them as much detail as possible about it, including contents, materials, sizing, available variants, care instructions, and more. Depending on what you’re selling, the details you share may change.
Prepare a site map.
If you’re ready to open an online eCommerce store, the next step is determining which pages are essential. This should be determined by the eCommerce customer experience you intend to provide and the additional knowledge you wish to impart to your digital commerce platform customers before they buy.
Create a list of the pages you’ll need and the features you want to include on each. Additionally, specify all the Modular eCommerce Solutions and what data will be displayed on each page.
Improve the look of your website.
Consider the layout of your physical business and how you’ve chosen to display your wares. Products are organized based on various criteria, including those most essential to the retailer (getting the customer’s attention), current promotions, and new arrivals. Your website’s design requires identical forethought.
There are a few things to bear in mind as you begin designing your online eCommerce store:
- Create an eCommerce platform based on how you want people to perceive your brand.
- Pick a design that allows for simple adjustments on each page (for both current and future needs)
- Consider the features and layouts of both free and paid themes.
Promote your website by populating it with information.
After you’ve settled on a site’s layout and style, it’s time to start filling it with content. An online eCommerce store homepage, about us page, product page, return/refund/exchange policy page, and contact us page are all required reading. However, the sites you create may differ depending on your products.
eCommerce customer experience with your homepage is analogous to first impressions. However, briefly introduce your business, your products, and the benefits of purchasing from you.
Introduction / About Us
Customers are more likely to purchase a business or individual with whom they feel some rapport. Tell them who you are and why you created your company on your “about us” page.
Do you remember the initial product data you compiled? It’s up to you to implement Modular eCommerce Solutions on your site now.
The only thing you need to watch out for in the eCommerce platform is providing the material that is clear, concise, and useful on the product page. Online shoppers should be able to use this information to their advantage.
The page for sending us a message
You still need to provide a way for customers to contact you if you run an online eCommerce store. A contact form for people to submit their questions or your phone number, social media profiles, and email address should be listed here.
Contents of policy documents
The best way to establish trust with your consumers and prevent fraudulent purchases with your online eCommerce store is to provide them with clear and detailed policy pages. Remember that your online shop’s policies in the digital commerce platform should be easily accessible. You can include them in the footer if you don’t want to have them in the main menu.
Get your payment arrangements set up.
The following stage is to investigate the purchasing practices of your intended market. Determine which of your offline clients’ preferred payment methods can be available in your online eCommerce store.
Customers are more likely to buy from you if you accept a variety of popular payment options.
Locate reliable transport associates.
If you own a physical store, customers can buy anything from you and take it home with them right then and there. However, if you sell online, you’ll need to figure out how to get the products to the customers and look for a reliable shipping partner who can quickly get your products to all your customers.
A proclamation of your transition to the virtual realm
You should let the world know about your transition to the internet world once your online eCommerce store is ready. Customers shouldn’t have to guess when your brick and mortar store went online.
Here are a few suggestions for advertising your brand-new webshop:
Don’t forget to tell customers who walk into your store.
A small, visible banner in your store to inform customers of your internet presence is a great way to draw in new business. In addition, you can remind them when they are being billed for their purchase.
Online networking sites –
Announce your online eCommerce store’s launch on all the social media and eCommerce platforms you use, and keep promoting the link in all your future posts so that people will remember it.
Send an email to the clients you already have to inform them about your online shop if you have their email addresses.
Launching an online business to complement your traditional one is a significant undertaking. However, if you keep in mind the following suggestions, you may make sure your launch goes off without a hitch.
- Website aesthetics are less significant than the user experience it provides. Provide your customers with a streamlined, user-friendly digital commerce platform.
- Rank high in Google’s search results by prioritizing SEO. Check over the metadata, titles, and descriptions to see if you can work on some relevant keywords. If you believe the customer will benefit from knowing this information, feel free to include it on your page.
- Tell people exactly what they may expect from your policy. Customers should know your refund policy, delivery costs, and anything else they may have to pay before making a purchase. In addition, you should provide customers with detailed Modular eCommerce Solutions on how to return an item without them even having to ask.
- Facing stagnation instead of growth is inevitable if you fail to adapt to shifting consumer tastes. Always strive to improve your website’s usability, SEO, digital commerce platform and marketing to increase your number of customers.
- Prioritize what matters. Get your wares online, make a functional site, and employ a good search engine optimisation technique. The aesthetic attractiveness of your website should come after you’ve taken care of these three aspects.
- It’s normal for internet sales to be slow in the first few quarters after launch. Several companies claim that their traditional stores see a significant increase in sales after the debut of their eCommerce platform since buyers use the internet to research products before making purchases in person.
While the COVID-19 pandemic has slowed the growth of the eCommerce platform, it has not stopped the fast expansion of its retail market share. However, to ensure your brand survives no matter what the future brings, you should include a digital commerce platform into your traditional business model.
Discover how Concord commerce simplifies the transition from offline to online and eCommerce customer experience if you’re considering establishing (or reestablishing) an online store as part of your broader retail strategy. Schedule a Free Demo