Getting Started with mCommerce in India

The world of online shopping is rapidly changing. The widespread availability of mobile phones has transformed the way we shop online. The widespread availability of mobile phones means that people around the globe have a way to shop online. There are over 500 million people in India alone who are smartphone users. Additionally, the COVID-19 pandemic has contributed to an increase in smartphone data usage. This has driven the growth of eCommerce in the country immensely. According to Statista, 72.9% of all eCommerce sales happen through mobile phones. mCommerce is estimated to be worth over $600 billion, with Asia representing almost half of the market.  


What is mCommerce? 

mCommerce simply refers to the process of buying and selling goods through eCommerce portals using smartphones and other handheld devices. It can be thought of as an extension of eCommerce, which uses desktops and laptops to transact online.  


Why is mCommerce important? 

mCommerce has the potential to grow any business rapidly. The vast customer base that mCommerce can target is unparalleled by other sales channels. The level of convenience it offers to customers in terms of accessibility makes it unique. Customers can browse, purchase and save products wherever they go. They can have their purchases delivered right to their doorstep. If they aren’t pleased with their purchase, returns are smoother than ever. It’s easy to see why the audience for mCommerce is so large.  

Benefits of mCommerce  

Now that we have talked about the advantages of mCommerce for its users, let’s take a look at how businesses stand to benefit. 

Direct path to purchase – There are numerous places on the internet to sell any product. In a matter of seconds, potential buyers can tap on something they like and be redirected to a webpage or app where they can buy the product. The time between consideration and actual purchase is minimal in mCommerce. 

Rapid buying process – Customers can quickly scan through an online store to find the products they want and add them to their cart. There are no lengthy check-out queues of any kind. Multiple payment options are also available. This results in higher profits since a business can sell as fast as a customer can buy.  

Cost reduction – The main allure for merchants to sell online is cost reduction. Physical outlets require more maintenance and upkeep than their online counterparts ever will. Costs like rent, repairs, store maintenance and staffing do not exist in the world of online selling.  

Marketability – The world of mCommerce has several quick and affordable ways to market products and services. Online marketplaces are highly visual. This enables sellers to present their products to customers vividly. Superior content quality helps generate more sales.  

No geographical limitations – The main area where online stores trump physical outlets is accessibility. A brick-and-mortar store can generate sales only if customers arrive at their location and make purchases. Selling online overcomes this obstacle. Customers can shop from anywhere and have their purchases delivered to them.  

Product comparison & alternatives – Sellers can compare their products with offerings from their competitors. This enables them to strategize their pricing decisions, fulfill product requirements and more. Customers are also able to see all the product information at a glance. As they are able to make well-informed purchasing decisions, buyers are encouraged to spend more.  

Provide an omnichannel shopping experience – Omnichannel commerce refers to being able to sell physically or online by establishing multiple sales channels. Offering your products through an mCommerce platform along  

with eCommerce and physical platforms is ideal for customers. It improves customer engagement and satisfaction, which motivates them to buy from you. 

mCommerce Platform

Establishing an mCommerce platform

mCommerce simply refers to the process of buying and selling goods through eCommerce portals using smartphones and other handheld devices. It can be thought of as an extension of eCommerce, which uses desktops and laptops to transact online.  

Why is mCommerce 

Determine your customer base – The first phase is to clear up whether your products can be offered through mobile apps for purchase. There are two factors at play here – the nature of your product, and whether your customer base uses smartphones to shop.  

You will need to conduct a market analysis to understand whether your business will benefit from creating an mCommerce platform. Look into where most of your sales come from. Compare the traffic generated through desktop sites with mobile sites.  

Create an intuitive mCommerce platform – The layout and the user experience of your mCommerce platform is critical. It has everything to do with maximizing conversions. Additionally, it must also allow you to manage your business flexibly.  

Ensure a smooth shopping experience – Along with providing a visually appealing experience coupled with engaging content, your mCommerce platform will need to be responsive and functional. You will need to optimize your online storefront for use on a small screen. Providing a seamless experience to your customers is key.  

Develop a mobile application – Once you’ve determined that there is a steady flow of traffic to your mCommerce platform, you can consider developing a mobile app. Mobile apps provide superior shopping experience. It also allows you to run your business more efficiently.  

Provided you have a steady customer base, a mobile app is sure to grow your business. On the other hand, though, it will bear its set of expenses. Apps will require resource allocation towards further development and maintenance. 

Optimization and monitoring – Mobile apps give you valuable customer data. You will be able to understand their purchasing patterns. This means you can understand why some products fail where others succeed. You will also gain a clear understanding of what customers expect from your mCommerce platform. Optimizing your app based on customer data and feedback is essential to growing your business. 

The future of mCommerce with Concord  

mCommerce was initially considered a risky undertaking a decade ago. This is because of the limitations of technology at the time. As the features of smartphones and technology evolved, the potential of mCommerce increased drastically. With the widespread availability of internet coverage and smartphones becoming increasingly advanced, the scope of mCommerce is undeniable.  

mCommerce platforms enable your customers to carry your storefront in their pocket. With such a high level of convenience on offer, online shopping may well become the new norm. 

Partner with Concord to develop a robust mCommerce app according to the highest standards. Provide your customers with an unforgettable shopping experience and expand your business. 


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