The Evolution of Headless eCommerce - Future of selling online eCommerce automation

In addition to smartphones, social media, and the Internet of Things (IoT), these new technologies are reshaping the way we purchase online. E-commerce now has a whole new dimension, thanks to them. Ecommerce automation has gained a new dimension as a result of their efforts.

There isn’t enough elasticity in traditional eCommerce platforms to respond to these contemporary touchpoints in an acceptable amount of time. Because of this, you’ll want to learn how to navigate the ever-changing terrain of internet purchasing better.

Headless content management, and by extension headless commerce, is the solution.

While some best e-commerce platforms are already making use of the latest technological advancements, others are still pondering how they can get started without building an IoT device or back-end coding solutions from scratch. Businesses that use digital commerce as an essential part of their business model must adapt to solutions like headless commerce to preserve a competitive advantage, nurture customers, and move toward a smoother, more seamless digital delivery.

What exactly is “headless commerce”, and how can it be defined?

Headless commerce is an eCommerce configuration in which the front-end of your store is distinct from the back-end of your business. The front-end is referred to as the “head” in this context. As a result, “headless” refers to a commerce business where the front- and back ends are independent.

To proceed, let’s review these two terms:


The presentation layer refers to the digital storefront that faces the customer. The Internet of Things, social media, mobile apps, and the billions of gadgets we use on the Internet of Things can all be part of the solution (IoT). Smart mirrors, self-service kiosks, vending machines, wearables, and voice-activated technology, such as Amazon Alexa, are all part of the Internet of Things (IoT).


All the systems, processes, and tools keep your business working smoothly in the background. Merchandising, fulfillment, integrations, data storage, and checkout can all be aided by this IT stack.

Traditional eCommerce automation does not allow for a separation of front- and back-end components. With a headless arrangement, you have more control over the customer experience you design. There are no restrictions or bounds on how brands can utilize their ideas to create a fantastic consumer experience that integrates several channels and devices.

How Headless Commerce influences Online Selling

Developers can use clever APIs to draw content to any device or interface utilizing headless commerce. It’s easier for practitioners and developers to work with headless systems. Multiple touchpoints can be produced using the same development with the new plug-and-play interface. Consider it a “make-your-own avatar” where you may choose the clothing you prefer and customize each aspect to your heart’s content.

  • Improved architecture can be achieved by giving developers more freedom.
  • Code advancements have resulted in faster and more user-friendly websites.
  • Increasing bespoke application possibilities.
  • Because APIs are used, the costs are low.
  • Opportunities for greater global speed-to-market.
  • The ability to implement new marketing strategies without disrupting existing back-end operations.

With a headless content management system, online selling will become more dynamic and prosperous. Brands may now provide their customers with fast-loading websites and apps. There’s no doubt that going headless is the future, with more and more brands making the switch every day.

Here’s a comparison between traditional and headless eCommerce

While typical templates and pre-packaged tools are familiar to many business owners, becoming headless may seem like a more challenging approach. When it comes to headless e-commerce, there’s a lot of room for growth. Go headless if you want a highly customized platform that is easy to integrate with other third-party technologies. However, going headless is probably not the best option for those who manage a business where every architectural decision is predetermined for them. What, therefore, are the differences between a headless and a  traditional platform? What’s the difference between the two?

To show their contrasts below is a comparison:

Preliminary design work

However, front-end developers using traditional eCommerce platforms are bound by the solution’s architecture and workflow. They can customize the user experience to meet your company’s specific requirements by becoming headless.

Adaptation and personalization

Customers and administrators alike can have the experience they want, thanks to headless eCommerce. Traditional eCommerce platforms, on the other hand, offer a predefined experience for both administrators and end-users.

Delivery of content

You have complete control over where and how your content is delivered headless. Typical platforms don’t allow for this level of customization. Instead, you’re restricted to distributing your material through the platform’s channels.


Switching suppliers on traditional platforms is more expensive and time-consuming because developers have to learn new programming languages with every recent change. Headless is API-based, so you don’t have to worry about losing time, resources, or any technical debt if you switch to another headless CMS.


Traditional platforms don’t distinguish themselves from each other, making it more challenging to grow. Additionally, any server downtime impacts the entire site or app. Headless safeguards you from unexpected events, such as traffic surges or data loss. With its solid digital backup, you can go live much faster.

Rapid retouching

The content modification should be a one-click process. The front end, content, and code all reside in the same platform; thus, you won’t get that with traditional media. With Headless’s distraction-free and straightforward user interface, you can upload, edit, search, arrange and manage your information. There is no need to hold off on doing your work until the developers have finished theirs.


Headless eCommerce is the best eCommerce platform with a lower attack surface since the front and back end is separated, and there is just one entry point. As a result, distributed denial-of-service (DDoS) assaults are less likely. Traditional systems are more prone to security breaches since they are database-driven.

Involvement with technology

Websites are the content delivery channel used by traditional platforms. With headless, you’ll have additional ways to engage your audience, create new digital experiences and eCommerce automation, and stay top of your game. There are virtually no limitations in the digital experiences that Headless can provide its audience.

Additional options

Traditional platforms require you to use outdated software, which is cumbersome. Headless does away with all of it, allowing you to pick and choose the tools you want to include in your goods to make them more productive.


The API-driven nature of headless eCommerce platforms makes it simpler to integrate, manipulate, and distribute your content. And because the content isn’t tied to the front end, you can target different channels, cutting time to market dramatically.

Moreover, Adapting your content to accommodate new channels takes more work on a traditional platform. This is the case because each new distribution channel must create a front end and content from scratch.

Auto-updating software

Updates aren’t delivered automatically on traditional platforms. Keeping themes, plug-ins, and software up to date is your responsibility. Test each update to check compatibility with other themes and plug-ins before implementing it. These take time and money.

Regular upgrades aren’t a concern while using headless eCommerce. Thanks to the platform’s automated system updates, you can focus on your job without interruptions.

Benefits of headless commerce

The rules of the old order don’t govern the best eCommerce platform. Nevertheless, more than 60% of online streamers demand Amazon Prime-like service that is impossible to deliver with a typical commerce arrangement. When it comes to providing tailored and customized services to customers, headless commerce is a godsend for firms that lack the expertise to do so. The following reasons will likely persuade other brands who have not yet realized how critical it is to have headless commerce systems in place:

Go all-in with the Omnichannel strategy.

It’s best to use a headless content management system if you want your material to look and feel the same on any device. Delivering products, product videos, or blog entries to any channel—current or future—represents an omnichannel experience for an eCommerce brand.

Compete with the best

Traditional eCommerce platforms require constant updates to the front and back-end of the platform, which can be a pain for developers. An eCommerce store can’t integrate consumer technologies using a traditional commerce platform swiftly. On the other hand, a headless commerce platform works in the other direction. Quick updates can be made without affecting the back-end. To make things even easier, you don’t have to spend a lot of time working on the front end of your site. Headless Commerce is the only way to stay up with the rapid rate of technological change. On the other hand, Amazon releases a new update every 11.7 seconds, compared to large commerce brands that release updates every few weeks. And now we know why it’s at the top of the heap.

Suitable  for fast-paced marketing

The technology-friendly nature of headless commerce solutions means that they can adapt to new developments as they occur. Using it to create new consumer experiences is ideal for brands. It allows your marketing team to build up many sites across various brands, countries, product portfolios and divisional lines of business. Rather than taking months or years, marketing teams benefit from the agility of headless commerce solutions by launching sites in days or weeks instead of years.

Connecting customers to the brand

Even though customers want changes at lightning speed, their goal remains the same—to deliver a consistent and personalized eCommerce customer experience across all devices and channels. Customers enjoy shopping in headless commerce stores because they know exactly what they want. Back-end data about client preferences can power personalization engines on the CMS, mobile apps, and social media.

Integrations are easy to make

Headless commerce platforms must have an API that makes it easy to integrate and communicate with many channels if they want to be superior. Customers, prospects and your brand will increase if it is compatible with any new or old gadget. This shouldn’t take months to implement, but just a few minutes.

Increasing the number of sales with better conversion optimization

Your brand can experiment with various techniques and methods using headless commerce platforms. Several tests and optimization cycles can better understand clients and increase conversion rates. Even if you’re working on separate back-ends, the front-end architecture will remain the same. That improves your conversion rates, and you use solutions to enhance a good eCommerce customer experience.

Time-to-market is reduced

To develop a multi-channel, many locations or an omnichannel shopping experience, you can’t use a standard eCommerce platform. Your competition will be well ahead of you before completing the scaling and optimization. If you’re using headless commerce solutions, you’re free to focus on designing a user-centric front-end across various devices and touchpoints while delivering results via an API request as and when necessary. Time-to-market metrics are accelerated as a result, especially when additional channels, locations, and consumer markets are explored.

The drawbacks of headless commerce

There are a few drawbacks to using an eCommerce platform. A few difficulties must also be addressed.

It takes time and money to build a front-end from the ground up

A front-end is not included in headless commerce solutions, so developers must create a unique experience for each device and touchpoint from scratch, which is exciting but time-consuming and expensive. Additionally, front-end developers will have to deal with issues, which will add to the project’s overall cost.

The marketing staff has a great deal of reliance on

Because a headless commerce platform does not have a frontend, a marketing team relies heavily on the developers to deliver landing pages and content to various devices.

As a result, marketing teams cannot independently develop new ideas for, generate, approve, preview and publish new material. As a result, it’s more developer-friendly than marketer-friendly.


The most significant advantage of going headless is its adaptability to new technology. Numerous advantages may be used for the business’s benefit:

Headless simultaneously is a great tool when you want to establish numerous sales channels. You should employ headless if you observe that you can speed up development and lower development costs because of specialization. Due to the specialization of the team, employees become more focused. Using headless, you can keep up with new technologies as they emerge.

Product development can be accelerated by using a headless architecture. You can minimize the time to market for a software product by dividing developers into groups, each handled with a specific module, and then assembling a platform based on standard protocols. A single business logic remains in place even if you add additional technical support to your platform when new contact channels with clients arise.

Practicality is essential; you must know and have criteria for evaluating the technology that gives you and your company a proportional advantage for each IT investment.

An experienced development team is a requirement for working with headless architecture. An implementation partner (or system integrator) will have to attend your team’s meetings, write down the wishes, and carry out the development work if you don’t want to do it yourself.

As soon as a new opportunity arises, you’ll get immediate notification from Concord. Keep up with the latest trends to blow away your customers’ expectations…