You might be wondering how design can affect the customers’ trust on your website.
Researchers found that nearly all visitors who don’t trust a website cite the site’s aesthetic as the primary factor. That’s why building trust with your customers in the fabric of your website’s design is crucial. However, with user-centered design, it is possible to demonstrate data-driven eCommerce awareness of their needs as customers and build eCommerce for small businesses with the user in mind.
Your digital commerce platform should be built by putting yourself in your consumers’ position. This will help you design ethically, considering their needs, wants, and concerns to ensure complete satisfaction.
Knowing what your clients want from their digital commerce platform will help enhance the eCommerce platform design. Once customers realize that you care about them, they will start trusting you.
The greater their confidence in your platform, the more likely they are to make more purchases from you. Once your digital commerce platform gains more credibility over time, clients will be more likely to stick with you.