Transform Your eCommerce Site with a User-Centric Approach

The end-user is the ultimate target when it comes to purchasing on the web. Without the end user experience in sight, building websites serves no function. This may seem obvious now, but it wasn’t always this way. 

There has been a recent trend toward making the digital marketplace more user-friendly. 

Companies have put in a lot of time and effort to establish tools to measure user-friendliness, and UX designers are using these and other tools to make decisions based on data from actual users. 

Due to this, eCommerce platforms have started developing the resources that programmers and marketers need to improve the quality of their websites accessible to people worldwide. 

Benefits of Focusing on User-Centric Websites

Putting the user first in your website’s design will increase customer satisfaction. It’s the smartest move you can make for your site in light of the stiff competition in the eCommerce platform. After integrating user-centric design into your website, you will enjoy these perks: 

More visitors to your website

Search is the most acceptable digital commerce platform to leverage if you want to meet and understand consumer intent. As a business owner, you should strive to answer your customers’ questions. Search engine optimization (SEO) is known to improve your website’s visibility when it comes to search engine results pages (SERPs), in the hopes that users will select your listing. You can reach your target audience more effectively by increasing your site’s position on the search engine results page (SERP). Google also considers the usability of websites when ranking them. When indexing your website, their search system takes into account the following criteria: 

Accessibility on Multiple Web Browsers 

A variety of browsers must be able to display the site appropriately. 

Adaptability of Electronics 

The site will display correctly and usually function across various screen sizes and types. 

Website Performance

Visitors with slower connections should also be able to access the site easily. 

All these considerations center around the end user’s perspective. If you check all these boxes, Google will see that your eCommerce platform values customer satisfaction above all else. As a result, your listing will rise higher on the search engine results page (SERP), giving you a more significant proportion of organic impressions and a greater chance of attracting new visitors to your site. 

Improve Your Site's Usability By Making It Easy To Browse

Web stores that take too long to load are doomed to fail. If it takes more than three seconds for your page to appear, you will lose 40 % of your visitors. There may be a 7% drop in conversions for every second of delay. 

Your digital marketplace product page cannot take more than five seconds, or you risk losing a transaction to a competitor with a faster page load time. Its primary objective is to make browsing and purchasing from your site a streamlined process that appeals to your target audience. You don’t need to worry about losing them when your website loads quickly and doesn’t disrupt your clients’ buying process.

Enhance your Conversion Rate

Abandoned shopping carts are a significant problem for any digital commerce platform. A long and confusing checkout process is the third most common reason shoppers abandon their carts. You’ll find that a reduced cart abandonment rate and increased site profits are possible through user-centered design and Data-driven eCommerce. 

Customer satisfaction will rise if they feel supported all through their purchase process. 

If you simplify your purchasing procedure, customers will be more likely to finish their purchases and increase conversions by 36%. 

If you want to make up for the lack of face-to-face contact with your customers, think of this as the best possible experience you can give them. 

Increase Faith in Your Company Among Your Clients

You might be wondering how design can affect the customers’ trust on your website. 

Researchers found that nearly all visitors who don’t trust a website cite the site’s aesthetic as the primary factor. That’s why building trust with your customers in the fabric of your website’s design is crucial. However, with user-centered design, it is possible to demonstrate data-driven eCommerce awareness of their needs as customers and build eCommerce for small businesses with the user in mind. 

Your digital commerce platform should be built by putting yourself in your consumers’ position. This will help you design ethically, considering their needs, wants, and concerns to ensure complete satisfaction. 

Knowing what your clients want from their digital commerce platform will help enhance the eCommerce platform design. Once customers realize that you care about them, they will start trusting you.  

The greater their confidence in your platform, the more likely they are to make more purchases from you. Once your digital commerce platform gains more credibility over time, clients will be more likely to stick with you. 

Manage your Brand Image

Your website design is a direct reflection of your online storefront. Potential customers are more likely to favour your digital marketplace if it is designed keeping them in mind. 

Whether it’s your site’s high placement on the search engine results pages (SERPs), lightning-fast page load times or seamless buying experiences, your prospective buyers will notice all of these. 

You must ensure that those who visit your website end up buying from you. If these buyers have a good purchasing experience, they will spread the word about your business. You’ll see a definite surge in business. 

Thanks to the proliferation of eCommerce for small businesses and social media, satisfied customers are more likely to talk about their positive interactions with local businesses. 

Make the most of it by focusing on your users to create a design that will impress your existing and future clientele. 

The User-Centric Checkout Process

Putting the Customer First in Checkout

A perfect checkout system does not exist. It varies depending on the industry, the consumer, and the tool in question. However, a few aspects are independent of these variables and can help develop a user-friendly checkout procedure. eCommerce platform compatibility is essential.  

As of 2021, eMarketer predicted that billions of dollars would be transacted via a digital commerce platform. This figure is projected to double by 2025, reaching a billion nearly. This makes it essential for both your site and the purchasing process be mobile-friendly.  

It ought to be completely frictionless

Once you find the “checkout” link on a website and proceed to the cart page, you may be asked to “sign in” or “establish an account,” requiring you to divulge sensitive information. 

Some customers prefer the “guest checkout” option. According to research from concord commerce, twenty-four per cent of clients will leave a site if prompted to form an account. The availability of a guest checkout option is, therefore, essential. 

Customers dislike being forced to create an account, being hit with unexpectedly high costs, or having their purchases subject to expensive delivery alternatives. They prefer a quick, easy, and stress-free shopping experience where they can just enter, browse for what they need, and leave. 

The layout needs to be uncluttered

The meaning of this one is obvious. Shoppers may get easily sidetracked if the checkout process is complicated. Keep the eCommerce platform minimal so clients can quickly find the fields where they may enter their information and the buttons they need to press. Be sure to maintain a tidy store for the convenience of your customers. 

It needs to be safe

You provide more than just a single service or commodity when you run an eCommerce platform. You’re requesting sensitive information from your clients, such as credit card numbers, mailing addresses, and dates of birth. Most notably, if you plan to save their data by having them sign up for an account. 

Secure Sockets Layer (SSL) certificates and other forms of encryption technology can help relieve users’ anxieties. A free SSL certificate can be obtained from most major platforms. An Encryption Everywhere SSL certificate is automatically installed for free on all Data-driven eCommerce shops with their domain.  Working with reputable payment processors can further fortify your payment system. 

Payment ought to be simple

A safe and easy payment method is essential for successful checkout. The faster customers click the “checkout” button, the more likely they will buy. 

More payment options are available than ever before when shopping online. Customers can use virtually any major debit or credit card to purchase from you. In addition, they can sign up for payment services that will save their card and account information, allowing them to pay with a single click. 

Invest in a Professional Web Developer Specializing in Online Stores

If you want to succeed in an eCommerce platform, user-centered design is the way forward. It’s no longer an experiment, but an indispensable tool for keeping your business ahead of the curve and setting your brand apart from the rest. You should choose a good web designer after learning about its advantages. 

Concord Commerce offers ecommerce web development as a service. Make the advantages a reality for your company, count on them and make their UI and UX designers ensure that your site is user-centric.