When Should you Move to Headless eCommerce?
As an online retailer, it’s important that your website communicates the right message to your customers. Focusing on what message your website might be saying to you is crucial to ensure you take the right action.
The data collected by your website often gives you a clear indication about its performance. For instance, if you have doubts about the conversion rates of your website or its design, data will give you greater insights into why there are high rates of abandonment.
Your website data might be indicating that it’s time to upgrade from your traditional eCommerce platform to a more modern and flexible headless eCommerce platform. When should you make the move to headless eCommerce though? Read on to find out
When Is the Right Time to Go Headless?
There are multiple reasons for you to make the shift to a headless commerce solution. Here are the three most telling indicators.
The Technology you’re Using Isn’t Flexible
Technology evolves on a regular basis. You can’t afford to stay locked in a commerce platform that doesn’t give you the flexibility to react and adapt to future change. A headless eCommerce system will give you the flexibility and adaptability that future changes will demand.
Your Current eCommerce Platform Is Slow and Restrictive
One thing is for sure. Your customers are frustrated by a slow website. Modern customers expect a fast and seamless user experience. If you don’t deliver on these, they will find another retailer that can.
Problems occurring during the user journey could lead to an additional loss in revenue. Your site might be slow simply because the technology is outdated and can’t be updated. This will prevent you from optimizing the performance of the website, and a slow website is just the tip of the iceberg.
Your eCommerce Solution Is Unstable
Enterprises often start with custom-built platform solutions, as unique, out-of-the-box solutions don’t always cater to their specific needs. While this works very well initially, its effectiveness starts deteriorating as the company begins to grow. This leads to solutions piling up until the entire tech stack becomes massive and incapable of providing further customization of any kind.
A better option would be to separate the front-end from the backend. This allows you to start slowly, by adding what you can afford and supplementing technology at a later stage. You can replace your tech stack step-by-step, without having to worry about the entire stack collapsing.
Benefits of Headless eCommerce
Headless eCommerce focuses on the customer-facing experience through technology, separating it from the back-end business logic, to ensure that changes to the front-end don’t disrupt the back-end.
This gives you the freedom to iterate constantly and ensure that your website evolves. Other key benefits of this headless approach include:
Personalized Customer Experience
You can customize your user experience and shape your brand’s identity without being restricted by predefined templates. Separating the front and backend will ensure that you focus your resources on customer experience without impacting critical business systems. 2
Your business needs to be fast and agile to stay competitive in the constantly evolving world. Headless eCommerce will allow you to adapt quickly to changes in the market, and additionally implement new UX changes and functionalities without having to make changes to the backend logic.
Headless eCommerce lets you add new touchpoints easily without having to build a business case for a new backend each time you want to add a new front-end. This allows for more integrations by breaking down silos in customer-facing operations.
When you separate the presentation layer from the business layer of a website, this allows both the front-end and back-end developer teams to work simultaneously. The front-end can be scaled independently so the backend isn’t impacted even by a surge in traffic. This will let you push seasonal promotions and real-time marketing more effectively.
High Quality Testing
Decisions need to be based on data for them to be successful. A traditional eCommerce architecture will force you to modify both front-end and back-end codes at the same time. Headless eCommerce, on the other hand, gives you the flexibility to experiment and maintain the same user experience without backend operations getting affected. This allows you to test more effectively, and optimize your user experience.
Keep Tabs on Your Website
Though you’d love your website to function at peak efficiency all the time, it isn’t practically possible. Some part of your website will always have to be fixed, or even replaced. It’s time to embrace the opportunities that come with open architecture and headless commerce.
Concord is a new-age digital platform designed exclusively for online retail and eCommerce businesses to set up a robust back-end that works well with any storefront. Our modern microservices architecture and flexible APIs work with multiple core systems that deliver seamless, fascinating customer experiences at any time, and on any channel.
Embrace the move to headless eCommerce. Get in touch with us today!