As an online retailer, it’s important that your website communicates the right message to your customers. Focusing on what message your website might be saying to you is crucial to ensure you take the right action.
The data collected by your website often gives you a clear indication about its performance. For instance, if you have doubts about the conversion rates of your website or its design, data will give you greater insights into why there are high rates of abandonment.
Your website data might be indicating that it’s time to upgrade from your traditional eCommerce platform to a more modern and flexible headless eCommerce platform. When should you make the move to headless eCommerce though? Read on to find out