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A recent article by Business Standard suggests that the Indian e-commerce market is projected to grow by 96 per cent between 2021 and 2025, surpassing US$120 billion in transaction value. Similarly, an IMARC Group Research Report states that the global eCommerce...

In an ‘emotion economy’, having a great product alone cannot help in providing a competitive advantage. Other than products, customers expect a richer shopping experience which is immersive in nature and can offer solutions to their ever-evolving behaviours. Every...

In 2011, IKEA did something unthinkable that revolutionized furniture marketing completely. Being known for their unconventional and maverick ideas, they hosted the biggest sleepover at their flagship stores. Over 100 people were selected through a Facebook...

As an online retailer, it’s important that your website communicates the right message to your customers. Focusing on what message your website might be saying to you is crucial to ensure you take the right action. The data collected by your website often gives you a...

Nearly 125 million hours of content is streamed on Netflix every day. Yet it only reports 0.07 % technical problems per hour of content streaming according to the J.D. Power US Survey. On the other hand, its counterparts like Amazon, Hulu and Disney face higher...

During COVID-19, Australia was facing a massive job crisis. Services Australia, a government-run welfare agency, saw a considerable spike in welfare applications. This eventually led to a complete breakdown of their system. In their search for a feasible solution,...