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Commerce for electronics brands — every unit tracked, every channel in harmony.
Run B2B and B2C on one platform — one product catalogue, one inventory, one order engine — above your ERP via API-based integration, or standalone. Not a DMS. Not a SFA.
Electronics carry a unit identity — a serial number or IMEI — from assembly to warranty to resale, and they sell through a dealer network and direct to consumers at once. That makes two things essential: tracking every unit across its life, and running dealer and D2C channels without them undercutting each other. Concord does both, on one catalogue.
| Unit · serial | Channel | Warranty |
|---|---|---|
| Router X2 · SN-4471 | dealer | registered ✓ |
| Speaker S1 · SN-8820 | D2C | registered ✓ |
| Router X2 · SN-4472 | dealer | RMA open |
Illustrative tracking · fictional units & serials · warranty on every unit, both channels.
The problem
Unit-level tracking, warranty, and the fear of channel conflict.
An electronics brand has to know where each serial went — for warranty, returns and grey-market control — which spreadsheet ordering can’t give. And the moment a brand sells direct, its dealer network fears being undercut. Handled badly, D2C damages the trade relationships built over years. Handled on one platform with the right rules, it complements them. Both are ordering-and-data problems Concord closes.
Units lost in quantities
Serial/IMEI has to be tracked per unit; SKU-quantity ordering loses that identity.
Warranty in a silo
Claims validated against the exact unit need the serial on the order — not a separate system.
Channel conflict
Selling D2C without rules makes the dealer network feel undercut and undervalued.
Your catalogue, structured by the unit
Follow one serial from the line to the resale.
Electronics are tracked more granularly than almost any category — a serial number or IMEI recorded at every stage. Concord keeps that unit identity on the order, so a single device is traceable across its whole life, and warranty and returns validate against the exact unit.
One unit · SN-4471, across its life
Concord for electronics, channels in harmony
Sell direct without undercutting your dealers.
The dealer network and a D2C store don’t have to compete. On one catalogue, with separate pricing and rules, each channel does its job — and you gain the direct customer relationship and data without cutting the trade out of the sales they own.
Trade orders on account
- Quantity orders at trade pricing
- Credit-checked at order time
- Serial-tracked through warranty & RMA
- The volume channel, protected
Retail sales, your data
- Single units at retail pricing
- Warranty registered to the buyer
- End-user data and relationship, yours
- The direct channel, complementary
Who it’s for
Electronics brands selling through dealers and direct.
Consumer-electronics brands
Tracking units by serial through a dealer network and a growing D2C channel.
Brands with warranty programs
Validating claims against the exact unit, with registration and coverage on the order.
Dealer-network brands going D2C
Adding direct sales without triggering conflict with the trade channel.
FAQ
The questions electronics brands ask before they buy.
Straight answers on serial tracking, warranty and RMA, channel conflict, credit, tax and how it works with the systems you already run.
How does Concord track products by serial number or IMEI?
Electronics are tracked at the unit — serial number, IMEI or ESN — recorded from assembly through sale, return and resale. Concord keeps that unit-level identity on the order, so a specific device is traceable across its life, not just a SKU quantity. That granularity is what warranty, returns and anti-grey-market controls depend on.
Can Concord link orders to warranty and RMA?
Yes. Because the serial travels with the order, a warranty claim or RMA can be validated against the exact unit — its registration, warranty window and coverage — and routed for repair or replacement. Ordering, warranty and returns run in one place instead of three disconnected systems.
How does Concord avoid channel conflict between dealers and D2C?
Selling direct alongside a dealer network is the classic electronics tension. Concord runs both on one catalogue but with separate pricing and rules — dealers order at trade terms, consumers at retail — so a D2C store complements the dealer channel rather than undercutting it, on one source of truth.
Can it handle both large B2B orders and single D2C sales?
Yes. A dealer orders in quantity on account with trade pricing and credit; a consumer buys a single unit at retail. Concord handles both order shapes on the same platform and inventory, each with the right pricing, invoicing and fulfilment path.
Does warranty registration give me end-user data?
Selling and registering direct is how electronics brands capture end-user data that the dealer channel otherwise holds. Concord’s D2C side registers the unit to the buyer, so warranty, support and the customer relationship sit with you — without cutting the dealer channel out of trade sales.
Is Concord a DMS or SFA for electronics brands?
No. A DMS or SFA manages field reps and secondary sales. Concord is the platform your dealers and consumers order on — serial-tracked, warranty-linked, channel-conflict-free, credit-checked, taxed — standalone or above your ERP via API-based integration.
See Concord on your own units and channels.
A short, human-worked demo on your own products, serials and channels — unit tracking, warranty, conflict-free dealer + D2C, credit and tax, in an electronics brand’s language.
Run B2B and B2C on one platform — one product catalogue, one inventory, one order engine — above your ERP via API-based integration, or standalone. Not a DMS. Not a SFA.