The Concord platform
Unified commerce platform to sell to your dealers and to your customers — run standalone, or above your ERP via API-based integration. Not a DMS. Not a SFA.
Dealer commerce, consumer commerce and your credit and invoicing rules in one system — built to run on its own, or to sit on top of the ERP you already have.
3-minute overview
See the platform in three minutes
How dealer ordering, consumer commerce, credit and invoicing work on one platform — standalone, or above your ERP.
Ways to sell, one platform behind them
Pick the commerce mode that matches how you sell. The catalogue, pricing, credit and invoicing engine underneath is the same — so you don't run one system for dealers and another for consumers.
Dealer & distributor commerce (B2B)
Give your dealer network a self-service channel to order and reorder on their own — captured clean, credit-checked at order time, invoice-ready.
- Self-service dealer ordering, off WhatsApp and phone
- Credit-limit enforcement at the moment of order
- Per-dealer catalogue, tier & contract pricing
- Automatic per-product, per-state tax on every order
Full statutory GST breakup — CGST/SGST split and interstate IGST — plus Tally sync, configured to your setup (scoped build).
Consumer storefront (B2C)
Sell direct to consumers on the same platform — one catalogue, with separate retail (B2C) and dealer (B2B) prices on the same product, so the two channels never share a price by accident.
- One catalogue across B2B and B2C
- Separate, editable retail and dealer pricing per product
- The same credit, invoicing and ERP integration underneath
Marketplace (seller mode)
Run a multi-seller marketplace on the same platform, with seller onboarding and catalogue control.
Runs standalone. Or sits above the ERP you already have.
Concord works end-to-end on its own — storefront, ordering, credit enforcement and invoicing. Already running an ERP? Concord sits above it via API-based integration and syncs the data your setup needs — orders, catalogue, credit, invoices. Which ERP you run, and whether to connect one, stays your call. Tally sync is a scoped build, configured to your setup.
Standalone
The full path — storefront to self-service ordering to a credit-checked invoice, with per-product, per-state tax applied automatically — with no ERP required.
Or above your ERP
Keep your ERP. Concord connects via API-based integration — no rip-and-replace — and your ERP stays the system of record.
Not a DMS. Not a SFA.
Those track field reps and secondary sales. Concord is the platform your dealers and customers actually order on — self-service, credit-checked, invoice-ready.
For your technical team
Built to fit the stack you already run
Concord is a web-based commerce platform that runs on its own, or sits above the ERP and other systems you already use through API-based integration — so you add a dealer and consumer ordering channel without replacing your core. Catalogue, pricing, ordering, credit and invoicing are managed in one place, and data moves between Concord and your systems as mapped to your setup. Full architecture and API detail lives on the architecture page.
Why manufacturers move dealer ordering online
₹500–1,000 → ~₹20
The cost of processing a single order falls from ₹500–1,000 handled manually to about ₹20 when it's placed digitally.
Source: Digital Commerce 360
67% · 83%
67% of B2B buyers already purchase online, and 83% expect that share to grow.
Source: McKinsey B2B Pulse
Questions manufacturers ask first
Is Concord a DMS or an SFA?
No. A DMS or SFA manages field reps and secondary-sales reporting. Concord is the commerce platform your dealers and customers place real orders on — self-service, credit-checked at order time, and invoice-ready. Not a DMS. Not a SFA.
Do we need an ERP to run Concord?
No. Concord runs standalone end-to-end. If you already run an ERP, Concord sits above it via API-based integration and syncs the data your setup needs. Tally sync is a scoped build, configured to your setup. Whether to use an ERP, and which one, stays your decision.
How does Concord handle tax on orders?
Out of the box, each product carries a tax category and rates are set per state, so the right tax is applied automatically at order time and shown on the invoice. A full statutory GST breakup — CGST/SGST split and interstate IGST — is configured to your setup as a scoped build.
Can we sell to dealers and to consumers on the same platform?
Yes. You run one catalogue with separate dealer (B2B) and retail (B2C) prices on the same product, so the two channels never share a price by accident — with the same credit, invoicing and integration engine underneath both.
Which commerce modes does Concord support today?
Dealer and distributor commerce (B2B) and a direct-to-consumer storefront (B2C) are live, and run on the same platform from one catalogue with separate B2B and B2C pricing — run either one, or both.
How do we get started?
Book a short, human-worked demo run on your own dealer data — there's no self-serve signup. You'll see exactly how ordering, credit and invoicing would work for your network.
Unified commerce platform to sell to your dealers and to your customers — run standalone, or above your ERP via API-based integration. Not a DMS. Not a SFA.