The Concord platform
Unified commerce platform to sell to your dealers and to your customers — run standalone, or above your ERP via API-based integration. Not a DMS. Not a SFA.
Dealer commerce, consumer commerce and your credit and invoicing rules in one system — built to run on its own, or to sit on top of the ERP you already have.
2-minute overview
See the platform in two minutes
How dealer ordering, consumer commerce, credit and invoicing work on one platform — standalone, or above your ERP.
Two ways to sell, one platform behind them
Pick the commerce mode that matches how you sell. The catalogue, pricing, credit and invoicing engine underneath is the same — so you don't run one system for dealers and another for consumers.
Dealer & distributor commerce (B2B)
Give your dealer network a self-service channel to order and reorder on their own — captured clean, credit-checked at order time, invoice-ready.
- Self-service dealer ordering, off WhatsApp and phone
- Credit-limit enforcement at the moment of order
- Per-dealer catalogue, tier & contract pricing
- Tax-ready (GST-ready) invoice generation
Consumer storefront (B2C)
Sell direct to consumers on the same platform — one catalogue, with separate retail (B2C) and dealer (B2B) prices on the same product, so the two channels never share a price by accident.
- One catalogue across B2B and B2C
- Separate, editable retail and dealer pricing per product
- The same credit, invoicing and ERP integration underneath
Runs standalone. Or sits above the ERP you already have.
Concord works end-to-end on its own — storefront, ordering, credit enforcement and invoicing. Already running an ERP? Concord sits above it via API-based integration and keeps orders, catalogue, credit and invoices in sync. Which ERP — Tally or any other — is your call.
Standalone
The full path — storefront to self-service ordering to credit-checked, GST-ready invoice — with no ERP required.
Or above your ERP
Keep your ERP. Concord connects via API-based integration — no rip-and-replace — and syncs both ways.
Not a DMS. Not a SFA.
Those track field reps and secondary sales. Concord is the platform your dealers and customers actually order on — self-service, credit-checked, invoice-ready.
For your technical team
Built as an open, composable platform
Concord is a composable, API-first, cloud-native commerce platform. Catalogue, pricing, ordering, credit, invoicing and the storefronts are modular services behind clean APIs — so you can run multiple storefronts from one backend, reach buyers across web, mobile and marketplaces, add channels and integrations without rebuilding your core, and drive it headless from your own front end. It runs standalone, or sits above the ERP, CRM and tools you already use. Full architecture and API detail lives on the technology page.
Why manufacturers move dealer ordering online
₹500–1,000 → ~₹20
The cost of processing a single order falls from ₹500–1,000 handled manually to about ₹20 when it's placed digitally.
Source: Digital Commerce 360
67% → 83%
67% of B2B buyers already purchase online, and 83% expect their online buying to grow.
Source: McKinsey B2B Pulse
Questions manufacturers ask first
Is Concord a DMS or an SFA?
No. A DMS or SFA manages field reps and secondary-sales reporting. Concord is the commerce platform your dealers and customers place real orders on — self-service, credit-checked at order time, and invoice-ready. Not a DMS. Not a SFA.
Do we need an ERP to run Concord?
No. Concord runs standalone end-to-end. If you already run an ERP — Tally or any other — Concord sits above it via API-based integration and syncs orders, catalogue, credit and invoices. Whether to use an ERP, and which one, stays your decision.
Can we sell to dealers and to consumers on the same platform?
Yes. You run one catalogue with separate dealer (B2B) and retail (B2C) prices on the same product, so the two channels never share a price by accident — with the same credit, invoicing and integration engine underneath both.
Which commerce modes does Concord support today?
Dealer and distributor commerce (B2B) is live and the primary mode. A direct-to-consumer storefront (B2C) runs on the same platform, from one catalogue with separate B2B and B2C pricing.
Is Concord a composable, headless platform?
Yes. Concord is a composable, API-first, cloud-native commerce platform — every capability sits behind APIs, so you can run the storefronts it provides or drive it headless from your own front end, and add channels and integrations without rebuilding your core. It runs standalone or above your existing ERP. Full architecture detail is on the technology page.
How do we get started?
Book a short, human-worked demo run on your own dealer data — there's no self-serve signup. You'll see exactly how ordering, credit and invoicing would work for your network.
Unified commerce platform to sell to your dealers and to your customers — run standalone, or above your ERP via API-based integration. Not a DMS. Not a SFA.