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Sell direct to consumers on the same platform that runs your dealer network — one product catalogue, one inventory, one order engine across B2C and B2B, above your ERP via API-based integration, or standalone.
Shopper accounts
The signed-in experience — so shoppers self-serve instead of emailing support.
Profiles, addresses, full order history, one-click reorder, downloadable invoices, communication preferences and reviews — everything a returning consumer needs to manage themselves. On the same customer record as the rest of your platform, dealer side included.
Illustrative account · fictional orders.
The problem
When shoppers can’t self-serve, support fields it.
“Where’s my invoice?” “Can you reorder what I bought last time?” “Change my address.” Every one of these becomes a support ticket when there’s no proper account — and when the store is a bolt-on, that customer’s history is split off from the rest of your business too.
Invoice requests
Shoppers email for invoices your account should let them download themselves.
Reorders from scratch
Repeat buyers rebuild their basket by hand because there’s no reorder.
Split customer record
A bolt-on store keeps consumer profiles apart from the rest of your data.
The account
Everything a returning shopper manages themselves.
Profile & addresses
- Registration and login
- Password reset
- Profile management
- Address book
Orders & invoices
- Full order history
- One-click reorder from a past order
- Downloadable invoices
Preferences & voice
Consent they control — and a way to be heard.
Communication & consent
- Communication preferences
- Marketing-consent controls
- Privacy controls
Reviews & ratings
- Leave product reviews and ratings
- Reviews shown on the storefront
- Feeds discovery and merchandising
One core, both channels
One customer record, across the storefront and the dealer channel.
The shopper’s account, orders, addresses and reviews live on the same customer record and order engine as everything else — so you have one source of truth per customer instead of a consumer profile stranded in a separate webstore.
One platform behind both channels — standalone, or above your ERP.
Already selling to dealers? Turn on B2C.
You don’t rebuild anything. The consumer storefront switches on over the platform you already run for dealers — and your existing data comes with it:
- Your existing products gain a retail (B2C) price alongside their dealer price — same catalogue
- Consumer orders draw from the same inventory as dealer orders — one stock pool
- Both channels flow into the same order engine and admin — fulfilment and reporting run once
Starting with B2C? Add dealers later.
The reverse holds. Launch the storefront first, then switch on the B2B dealer channel on the same core when you’re ready — no migration, no second platform.
- Add dealer accounts, per-account pricing and credit limits
- Dealers order self-service on the catalogue you already run
- One admin for both — see the B2B platform
One customer record behind the storefront and the dealer channel.
How it works
From first order to a returning customer.
Versus a bolt-on account
One customer record, not a profile stranded off to the side.
A standalone webstore account
- Consumer profile split from the rest of the business
- Support handles invoice and reorder requests
- Consent and preferences in yet another tool
- Reviews disconnected from the catalogue
Concord shopper accounts
- One customer record across B2C and B2B
- Self-service invoices, reorder and profile
- Shopper-controlled consent and privacy
- Reviews that feed storefront discovery
Who it’s for
Manufacturers who want returning D2C customers, not tickets.
Already on Concord for dealers
Consumer accounts share the same customer record and order engine you run.
Fielding account requests
Let shoppers download invoices, reorder and update details themselves.
Building repeat purchase
One-click reorder and reviews turn first-time buyers into returning ones.
Straight answers
Shopper accounts, answered.
What can a shopper do in their account?
Manage their profile and address book, view full order history and reorder in one click, download invoices, set communication preferences, manage marketing-consent and privacy controls, and leave product reviews and ratings — all self-service.
Can shoppers reorder a past order quickly?
Yes. Order history is on the account, with one-click reorder from any previous order — so a repeat purchase doesn’t start from scratch.
Do shoppers control what marketing they receive?
Yes. Communication preferences plus marketing-consent and privacy controls are managed by the shopper, so they decide which messages they get and can update it any time.
Can customers get their invoices themselves?
Yes. Downloadable invoices sit on the account, so a shopper retrieves their own invoice without contacting your team.
Is the account tied to the rest of the platform?
Yes. The shopper account, their orders, addresses and reviews all live on the same customer record and order engine as everything else — including the B2B dealer side — so there’s one source of truth per customer.
See the account experience on your own storefront.
A short, human-worked demo — we’ll show profiles, order history, reorder and invoices running on the same customer record as your dealer side.
Sell direct to consumers on the same platform that runs your dealer network — one product catalogue, one inventory, one order engine across B2C and B2B, above your ERP via API-based integration, or standalone.