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Sell direct to consumers on the same platform that runs your dealer network — one product catalogue, one inventory, one order engine across B2C and B2B, above your ERP via API-based integration, or standalone.
Engagement & marketing
Bring shoppers back — on the same customer record as everything else.
Email, SMS, push and WhatsApp, campaigns and coupons, segmentation and behavioural marketing, newsletters, reviews and feedback — running on the same customer data and promotion engine as your orders and storefront. Not a marketing tool bolted on and fed a stale export.
Illustrative campaign · fictional segment.
The problem
Marketing tools bolted on, disconnected from orders.
Most D2C marketing runs on a list exported from somewhere else: the segments go stale, the coupon you email isn’t the coupon the cart honours, and campaigns can’t react to what a customer actually bought. When the store is a bolt-on, the marketing sits even further from the data it needs.
Stale exported lists
Segments built off a copied list drift out of date the moment you export them.
Offers that don’t match
The coupon in the email and the coupon the cart honours live in two systems.
Blind to behaviour
Campaigns can’t act on real orders and browsing, so they miss the moment.
Reach
Reach shoppers where they are.
Channels
- Email, SMS and push notifications
- WhatsApp integration
- Reusable notification templates
- Per-shopper communication preferences
Campaigns & coupons
- Marketing and promotion campaigns
- Coupon management
- On the same promotion engine as checkout
- Newsletter subscriptions
Target & listen
Act on real behaviour — and hear back.
Segmentation
- Customer segmentation
- Behavioural marketing off real activity
- Segments from orders, browsing and account data
Reviews & feedback
- Product reviews and ratings
- Reviews shown on the storefront
- Customer feedback collection
One core, both channels
Marketing that runs on your real customer data.
Campaigns, segments, coupons, reviews and feedback all run off the same customer record and promotion engine as your orders and storefront — so marketing acts on live data, and an offer you create is the offer the cart honours. No separate copy to keep in sync.
One platform behind both channels — standalone, or above your ERP.
Already selling to dealers? Turn on B2C.
You don’t rebuild anything. The consumer storefront switches on over the platform you already run for dealers — and your existing data comes with it:
- Your existing products gain a retail (B2C) price alongside their dealer price — same catalogue
- Consumer orders draw from the same inventory as dealer orders — one stock pool
- Both channels flow into the same order engine and admin — fulfilment and reporting run once
Starting with B2C? Add dealers later.
The reverse holds. Launch the storefront first, then switch on the B2B dealer channel on the same core when you’re ready — no migration, no second platform.
- Add dealer accounts, per-account pricing and credit limits
- Dealers order self-service on the catalogue you already run
- One admin for both — see the B2B platform
One customer record and promotion engine behind marketing, orders and the dealer channel.
How it works
From a segment to a shopper who comes back.
Versus a bolt-on marketing tool
One customer record, not a stale exported list.
A separate marketing tool
- Segments built off an exported, ageing list
- Coupons that don’t match what the cart honours
- No line of sight to real orders or browsing
- Another system to license and sync
Concord engagement & marketing
- Segments off live customer and order data
- One promotion engine — offers match at checkout
- Email, SMS, push and WhatsApp built in
- Reviews and feedback on the same record
Who it’s for
Manufacturers who want repeat D2C purchase, on real data.
Already on Concord for dealers
Market to consumers off the same customer record and promotion engine you already run.
Running marketing off exports
Replace a stale, disconnected list with segments built on live activity.
Chasing repeat purchase
Reach lapsed buyers on WhatsApp and email with offers that actually apply.
Straight answers
Engagement & marketing, answered.
Which channels can I reach shoppers on?
Email, SMS, push notifications and WhatsApp — from the same platform, so you don’t bolt a separate messaging tool onto the store.
Can I run promotions and manage coupons?
Yes. Marketing and promotion campaigns plus coupon management run on the same promotion engine the cart and checkout use — so an offer you create is honoured consistently at checkout.
How does segmentation work?
You segment customers and run behavioural marketing off their real activity on the platform — orders, browsing and account data — rather than a disconnected list imported from elsewhere.
Do shoppers control what they receive?
Yes. Newsletter subscriptions and per-shopper communication preferences, with marketing-consent and privacy controls managed on the customer’s own account.
Is marketing tied to the same customer data as everything else?
Yes — that’s the point. Campaigns, segments, reviews and feedback all run off the same customer record and order engine as the rest of the platform, dealer side included, so marketing acts on real data instead of a separate copy.
See engagement running on your own customer data.
A short, human-worked demo — we’ll show segments, campaigns and channels running on the same customer record and promotion engine as your orders and your dealer side.
Sell direct to consumers on the same platform that runs your dealer network — one product catalogue, one inventory, one order engine across B2C and B2B, above your ERP via API-based integration, or standalone.