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Sell direct to consumers on the same platform that runs your dealer network — one product catalogue, one inventory, one order engine across B2C and B2B, above your ERP via API-based integration, or standalone.
Storefront & discovery
A consumer storefront on the same catalogue your dealers order from.
A responsive, mobile-first storefront where shoppers browse, search and discover — running on the same product catalogue and inventory as your dealer channel. One source of truth, not a bolt-on webstore that drifts from your real product data.
Illustrative storefront · fictional products and prices.
The problem
A bolt-on webstore drifts from your real product data.
Most manufacturers stand up a separate D2C store that never talks to the dealer side: a second catalogue to maintain, prices and stock that fall out of sync, and a shopper experience built on data that’s already stale. The fix isn’t a better bolt-on — it’s one catalogue behind both channels.
Two catalogues to maintain
Every product change has to be made twice, and the two copies drift apart.
Stock and price out of sync
Shoppers see availability and prices that don’t match what the business actually holds.
A thin discovery experience
Bolt-on stores skimp on search, filtering and merchandising — so shoppers can’t find what they want.
Discovery
Everything a shopper needs to find the right product.
Search & find
- Search with auto-suggestions
- Faceted filtering and sorting
- Category browsing, listing (PLP) and detail (PDP) pages
- Product comparison
Save & decide
- Wishlist
- Recently-viewed products
- Product recommendations
- Related and frequently-bought-together
Storefront & content
A storefront you shape — without a developer.
Responsive storefront
- Responsive, mobile-first storefront
- PWA readiness
- SEO-friendly URLs and meta-tag management
- Sitemap and breadcrumb navigation
Storefront & page builder
- Dynamic homepage management
- CMS-driven banners and content blocks
- Landing and static page management
- Merchandising: new arrivals, badges, placements
Manage the homepage, banners and content pages from the admin — publish and rearrange without raising a developer ticket.
One core, both channels
The storefront and the dealer channel share one source of truth.
The same product, priced independently for retail (B2C) and dealer (B2B), on one catalogue — so the two channels never share a number by accident and never drift apart.
One platform behind both channels — standalone, or above your ERP.
Already selling to dealers? Turn on B2C.
You don’t rebuild anything. The consumer storefront switches on over the platform you already run for dealers — and your existing data comes with it:
- Your existing products gain a retail (B2C) price alongside their dealer price — same catalogue
- Consumer orders draw from the same inventory as dealer orders — one stock pool
- Both channels flow into the same order engine and admin — fulfilment and reporting run once
Starting with B2C? Add dealers later.
The reverse holds. Launch the storefront first, then switch on the B2B dealer channel on the same core when you’re ready — no migration, no second platform.
- Add dealer accounts, per-account pricing and credit limits
- Dealers order self-service on the catalogue you already run
- One admin for both — see the B2B platform
Storefront on one core, dealer commerce on the same core.
How it works
From your catalogue to a live storefront.
One catalogue
Your products, with separate retail and dealer prices, on a single catalogue.
Merchandise it
Homepage, banners, categories and content, managed from the admin.
Shoppers discover
Search, filter, compare and save — on any device.
Versus a bolt-on webstore
One platform, not a second stack to reconcile.
A standalone webstore
- A second catalogue, maintained separately
- Stock and price drift from the dealer side
- Runs in isolation from your dealer business
- Another system to license, staff and reconcile
Concord storefront
- One catalogue behind B2C and B2B
- One inventory and one order engine
- Retail and dealer prices, independent, on one product
- Runs standalone, or above your ERP via API
Who it’s for
Manufacturers adding a direct-to-consumer storefront.
Already selling to dealers on Concord
Turn on a consumer storefront that shares your catalogue, inventory and orders — no second platform.
Launching a D2C arm
Stand up a full storefront — discovery, checkout, accounts — on infrastructure built to handle B2B too.
Running two systems today
Consolidate a separate webstore and dealer system onto one core, so data stops drifting apart.
Straight answers
Storefront & discovery, answered.
Is the storefront separate from my dealer platform?
No. It’s the consumer mode of the same Concord platform. The storefront and your dealer channel share one product catalogue, one inventory and one order engine — so you maintain them once, not twice.
Can I manage the homepage and content without a developer?
Yes. Dynamic homepage management and CMS-driven banners, content blocks, landing and static pages are managed from the admin — no developer needed to change a banner or publish a page.
How do shoppers find products?
Category browsing, product listing and detail pages, search with auto-suggestions, faceted filtering and sorting, product comparison, wishlist and recently-viewed — plus recommendations, related and frequently-bought-together.
Is the storefront mobile-first and SEO-friendly?
Yes. It’s a responsive, mobile-first storefront with PWA readiness, SEO-friendly URLs, meta-tag management, a sitemap and breadcrumb navigation out of the box.
Do I need an ERP to run the storefront?
No. The full storefront runs standalone — discovery, catalogue, the shopper experience. If you already run an ERP, Concord sits above it via API-based integration; which system you keep is your call.
See the storefront on your own catalogue.
A short, human-worked demo — bring your products and we’ll show the shopper experience running on the same core as your dealer channel.
Sell direct to consumers on the same platform that runs your dealer network — one product catalogue, one inventory, one order engine across B2C and B2B, above your ERP via API-based integration, or standalone.