Catalogue & Pricing
Every dealer sees their own catalogue and their own prices — without a spreadsheet per dealer
Dealer-specific pricing, applied automatically: contract, tier and volume rates, MOQ and pack-size enforced, and visibility rules set per account. Your prices are applied at the moment a dealer orders — not maintained by hand in a dozen Excel files and emailed out as PDFs that go stale the day you send them.
One product, one master price — each dealer's own rate resolved automatically.
The problem
One product, forty prices — and all of it lives in someone's spreadsheet
If you sell through dealers, no two of them buy at the same price. There's a slab rate, a distributor rate, a project rate; a volume break at 100 units and another at 500; a special contract price you agreed with your biggest account last quarter. Multiply that across your SKUs and your dealer base and the "price list" stops being a document — it's a maintenance job.
What it looks like today
A master pricing sheet, a few dealer-specific tabs, a PDF price list mailed out on the 1st, and a WhatsApp thread where someone confirms "your rate is still ₹X." The version a dealer is looking at is rarely the version you meant them to see.
What it costs you
Orders placed at last quarter's rate. Below-MOQ orders that shouldn't have been accepted. A dealer who sees a competitor's project price by mistake. And your team re-keying every correction back into Tally by hand.
Pricing that follows the dealer
Set the rule once — the right price is applied automatically, per account
Concord holds your pricing as rules, not as documents. You define how a price is arrived at, attach it to the dealers or tiers it applies to, and the platform resolves the correct rate for whoever is logged in — every time they order.
Tier pricing
Group dealers into tiers — say Distributor, Sub-dealer, Project — and price against the tier. Move a dealer up a tier and their rates follow, with no sheet to re-issue.
Volume & slab pricing
Break pricing by quantity — ₹X up to 100 units, ₹Y beyond. The break applies live as the dealer builds the order, so the price they see is the price they'll pay.
Contract & account pricing
Negotiate a rate with a specific account — offers and counter-offers, back and forth — and the price you agree overrides the tier, time-bound if you want. Every round is tracked, so you keep the full history of how the price was reached. It applies to that account only — Meridian Distributors on their own contract rate without touching anyone else's.
Price lists that expire
Effective-from and effective-to dates on any price. A seasonal or promotional rate switches itself off on the date you set — no stale PDF to remember to withdraw.
Rounds out your catalogue & pricing
Also selling B2C?
Set a separate, editable retail price alongside your dealer price on the same product — your B2B and B2C channels never share a number by accident.
Product bundles
Bundle products into a single orderable item — kits, combos, starter packs — and price the bundle per tier like any other line.
Enforced at order time
MOQ, pack size and overrides — as rules the order has to respect
Pricing rules are only useful if the order can't quietly break them. Concord enforces the quantity and packaging logic while the dealer is placing the order, so what lands in your system is already clean.
Set a minimum order quantity per SKU or per dealer. An order below the minimum can't be submitted — the dealer is told why, at the line, before they check out.
Sell in boxes of 12, pallets of 48, cartons of 200 — quantities round to your pack multiples so you never receive an order for 7 of something that only ships in 12s.
When someone on your team needs to grant a one-off price or waive a rule, that's an override with a guardrail — permissioned, logged, and optionally bounded — not an edit to the master price that leaks to everyone.
Visibility rules
Control what each dealer can even see, not just what they pay
Pricing is only half of it. In Concord the same customer group — the tier a dealer belongs to — controls both the price that dealer pays and which products and categories they're allowed to see. So a dealer's storefront shows their assortment at their prices, and nothing that isn't meant for them.
Assortment per account
Show a dealer only the ranges their group is authorised to carry. Distributors see the distributor range; a project account sees the project SKUs — same platform, different shelves.
No cross-visibility
Harbour Hardware never sees what Crownline Distributors pays, and neither sees a product line that isn't theirs. Prices and assortment stay private to the account by default.
How it works
From your pricing logic to the dealer's screen, in four steps
1 · Load your catalogue & rules
Upload your catalogue, tiers, MOQ and pack sizes from Excel — or sync them from your ERP via API-based integration, so your existing item and price masters stay the source of truth.
2 · Map dealers to tiers & contracts
Assign each account to a tier, attach any contract prices, and set the assortment they're allowed to see. Change it any time — it takes effect on their next order.
3 · Dealers order at their own price
Each dealer logs in to a self-service storefront that already shows their catalogue and their rates, with MOQ and pack rules enforced as they build the order.
4 · Clean orders flow onward
Correctly-priced, correctly-packed orders carry through to credit-limit enforcement and tax-ready invoice generation — and export to Excel whenever you need. No re-keying, no mid-stream price corrections.
What you manage
Everything about the product and its price — in one place, editable
Add and edit it in the Business Center, or bring it in from Excel — no developer, no ticket.
- 1Title, status, categories, taxThe product's core details and its tax category.
- 2Per-variant SKU & attributesEach variant carries its own SKU, attributes and images.
- 3Price + sale price, per currencyA base price and an optional sale price.
- 4Per customer group, with datesA different price per tier, effective between the dates you set.
- 5Inventory per channel · ExcelStock per channel; import and export it all via Excel.
Illustrative view with sample data.
| Customer group | Net price | Effective |
|---|---|---|
| 1Distributor tier −18% | ₹344.40 | Ongoing |
| Sub-dealer tier −10% | ₹378.00 | Ongoing |
| Project tier −5% | ₹399.00 | Ongoing |
| 2Distributor · 101+ units volume | ₹330.00 | Ongoing |
| 3Meridian Distributors contract · approved | ₹325.00 | 401 Apr – 30 Sep |
- 1Price per customer groupEach dealer tier gets its own net rate.
- 2Volume & slab breaksA better rate past a quantity you set.
- 3Per-account contract rateNegotiated, tracked and approved — overrides the tier.
- 4Effective datesPrices that start and expire on their own.
Illustrative view with sample data.
Roles & approvals
Who can do what — and what needs a sign-off
Configurable roles
Group your team into user groups with granular, module-level permissions — who can view, who can add or edit, who can approve. People only reach what you grant them, so nothing changes by the wrong hands.
Approvals that route to the right person
Set rules that hold an action for a manager's sign-off — an order over a dealer's credit limit, a price below your floor, or a discount beyond a rep's limit. It routes to the role you nominate, and every approval is logged.
See it in action
Catalogue & pricing, screen by screen
Why this beats a price-list PDF
A PDF is a snapshot. Your pricing isn't.
67% → 83%
67% of B2B buyers now purchase online, and 83% expect their online buying to grow. Self-service pricing your dealers can trust is what makes that shift work.
Source: McKinsey B2B Pulse
₹500–1,000 → ~₹20
A manually processed order costs ₹500–1,000; a digital self-service order costs about ₹20. Pricing that resolves itself removes the manual handling that drives that cost.
Source: Digital Commerce 360
Works with the rest of the platform
Questions manufacturers ask
What is dealer-specific pricing software?
Dealer-specific pricing software gives each dealer or distributor their own catalogue and prices — contract, tier and volume rates set per account — instead of one price list shared across everyone. The right rate is resolved automatically when each dealer orders, with MOQ and pack size enforced.
How is dealer-specific pricing different from a standard catalogue?
A standard catalogue shows the same products and prices to everyone. Dealer-specific pricing scopes both to the account: each dealer sees only the products they're authorised to buy, at their own tier, contract or volume rate — so no two dealers necessarily see the same price or the same range.
Can every dealer really have a different price?
Yes. Pricing is held as rules — tier, volume, contract, account — and resolved for whoever is logged in. You can price down to a single account without maintaining a separate sheet for them.
Do I have to move my price master off my ERP?
No. Concord runs standalone if you want it to, or sits above your ERP via API-based integration and keeps your existing item and price masters as the source of truth.
What stops a dealer ordering below MOQ or off pack size?
The rules are enforced while the dealer builds the order. An under-MOQ line or an off-pack quantity can't be submitted — the dealer sees why at the line, before checkout.
Can dealers see each other's prices?
No. Prices and assortment are private to each account by default. One dealer never sees another's rates or a product range that isn't theirs.
Can I control who changes prices or approves large orders?
Yes. Team members belong to user groups with module-level permissions, so you decide who can view, add, edit or approve. And you can set approvals to route to a manager — for example when an order is over a dealer's credit limit, a price is below your floor, or a discount is beyond a rep's limit. Every approval is logged.
Is this a DMS or an SFA?
Neither. Concord is a B2B dealer-commerce platform — self-service dealer ordering, credit-limit enforcement and tax-ready invoice generation, run standalone or above your ERP. It doesn't try to be your distribution-management or sales-force-automation system.
See your own pricing, on your own dealer data
Book a short, human-worked demo and we'll set up your tiers, a contract price and an MOQ rule live — so you can see the spreadsheet-per-dealer problem disappear on your catalogue, not a generic one.