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Commerce for furniture & appliance brands — every variant, every unit, every delivery.
Run B2B and B2C on one platform — one product catalogue, one inventory, one order engine — above your ERP via API-based integration, or standalone. Not a DMS. Not a SFA.
A home-goods catalogue explodes into variants — a sofa becomes dozens of SKUs by model, fabric, colour and size — much of it made-to-order from a showroom, shipped bulky and fragile, and (for appliances) tracked by serial and warranty. Concord handles all of it: configure the exact variant, track the unit, and route the right delivery — across dealers, showrooms and direct consumers.
Illustrative configuration · fictional model · exact variant, lead time & delivery on the order.
The problem
One product, dozens of SKUs, made to order and hard to ship.
Home goods are deceptively complex to sell. A single model fans out into dozens of variants, so ordering the exact combination over WhatsApp is guesswork. Much of it is made-to-order from a showroom, where a wrong configuration means a wrong production run. And it ships heavy and fragile, needing delivery a parcel flow can’t handle. Every one of those is an ordering-and-configuration problem Concord closes.
Variant explosion
Model × fabric × colour × size turns one product into dozens of SKUs to order accurately.
Made-to-order confusion
A misheard showroom configuration becomes a wrong production run — costly and slow.
Bulky, fragile delivery
Heavy items needing crews and install don’t fit a standard parcel fulfilment flow.
Your catalogue, structured for variants
One model, configured to the exact SKU.
A furniture product isn’t one line — it’s a configuration. Concord models the axes a home-goods SKU varies on, so a dealer or shopper builds the exact combination and orders that variant, instead of you maintaining a spreadsheet of every permutation.
From one model to the ordered SKU
Concord for home goods, order to doorstep
From a showroom configuration to a fragile-freight delivery.
Home goods need the whole path handled: the exact variant configured, appliances tracked by serial and warranty, and a delivery built for bulky, fragile freight — not a parcel label.
Delivery-aware ordering
- Dimensional and handling attributes on the SKU
- Routes to white-glove, two-person or install paths
- Lead time on made-to-order lines
- Not forced through a standard parcel flow
Serial & warranty (appliances)
- Serial number and energy label on the unit
- Warranty registered to the buyer
- Service or return validated against the unit
- Identity intact from order to after-sales
Showroom to order, in four steps
Who it’s for
Furniture, appliance and home brands selling every way.
Furniture makers
Selling configurable, made-to-order pieces through dealers, showrooms and direct.
Appliance brands
Tracking units by serial and warranty across a dealer network and D2C.
Home & durables retailers
Running showroom, dealer and online channels on one variant catalogue.
FAQ
The questions home & appliance brands ask before they buy.
Straight answers on variants, made-to-order, serial and warranty, bulky delivery, credit, tax and how it works with the systems you already run.
How does Concord handle products with dozens of variants?
A single furniture product isn’t one SKU — a sofa set generates dozens through model, fabric, colour and dimension. Concord manages that variant structure so a dealer or shopper configures the exact combination and orders it, instead of your team maintaining a spreadsheet of every permutation or fielding calls to confirm what’s available.
Can dealers order made-to-order configurations from a showroom?
Yes. Furniture is often sold made-to-order — a customer picks the model, then the fabric, finish and size in the showroom. Concord lets the dealer configure and place that order against the exact variant, with pricing and lead time attached, so the order that reaches you is unambiguous and production-ready.
Does Concord track appliances by serial number and warranty?
Yes. Appliances and consumer durables are tracked by serial number, with energy label and warranty tied to the unit. Concord keeps that identity on the order, so warranty registration and any service or return claim validate against the exact unit, not a SKU and a guess.
How does it handle bulky, fragile delivery?
Furniture and large appliances ship heavy and fragile — often needing volumetric-weight freight, two-person crews and install or assembly. Concord keeps dimensional and handling attributes on the SKU so fulfilment and delivery are planned correctly, and orders route to the right delivery path rather than a standard parcel flow.
Can I run a dealer/showroom channel and a consumer store together?
Yes. Home and appliance brands sell direct to consumers and through dealers and showrooms. Concord runs both on one catalogue and one inventory, priced independently — with dealers on terms and credit, and consumers at retail — so the variant catalogue and stock stay in sync across channels.
Is Concord a DMS or SFA for furniture and appliance brands?
No. A DMS or SFA manages field reps and secondary sales. Concord is the platform your dealers, showrooms and consumers order on — variant-configured, serial-tracked, delivery-aware, credit-checked, taxed — standalone or above your ERP via API-based integration.
See Concord on your own catalogue and configurations.
A short, human-worked demo on your own models, variants and channels — configured ordering, serial & warranty, delivery-aware fulfilment, credit and tax, in a home-goods brand’s language.
Run B2B and B2C on one platform — one product catalogue, one inventory, one order engine — above your ERP via API-based integration, or standalone. Not a DMS. Not a SFA.