Run a direct-to-consumer storefront on the same platform as your dealer network.
Sell direct to consumers on the same platform that runs your dealer network — one product catalogue, one inventory, one order engine across B2C and B2B, above your ERP via API-based integration, or standalone.
Not a bolt-on webstore beside your dealer system — the same commerce engine, pointed at consumers.
Most manufacturers end up running a separate D2C stack that never talks to the dealer side: two catalogues to maintain, two inventories that drift apart, two sets of orders to reconcile. Concord runs both from one core, so the consumer storefront and the dealer channel share the same source of truth.
One catalogue, priced for each channel
The same product carries a separate, independently editable retail (B2C) price and dealer (B2B) price. Channels never share a number by accident — consumer pricing and dealer pricing move independently, on one catalogue.
One inventory, one order engine
Consumer orders and dealer orders draw from the same real-time stock and the same order-management workflow — cancellations, returns, refunds and fulfilment, run once, not twice.
Everything a consumer storefront needs — inside the platform you already run your dealers on.
Confirmed, live capabilities across the B2C experience — grouped the way a shopper moves: discover, buy, and everything after the order. Each group has its own deep-dive.
Browse all features →Storefront & discovery
Cart & consumer checkout
Consumer orders & returns
Shopper accounts
Engagement & marketing
Reporting & analytics
Above your ERP, or standing on its own.
Concord's full B2C scope runs standalone. If you already run an ERP — Tally or any other — Concord connects to it via API-based integration, the same way for every system, so catalogue, orders, inventory and invoices stay in sync. No rip-and-replace, and which system sits underneath stays your decision.
Built to fit your stack
Concord runs the full storefront standalone — and integrates with the systems it needs via API-based integration, so it fits the stack you already run instead of replacing it.
One stack for two channels — and a lower cost per order on every one.
Manufacturers adding a direct-to-consumer channel without splitting their commerce stack.
Already selling to dealers on Concord
Turn on a consumer storefront that shares your catalogue, inventory and orders — no second platform to run alongside it.
Launching a D2C arm
Stand up a full storefront — discovery, checkout, payments, fulfilment and accounts — on infrastructure built to also handle B2B when you're ready.
Running two systems today
Consolidate a separate webstore and dealer system onto one core, so pricing, stock and orders stop drifting apart.
Answered, before you ask on the demo.
No. It's the consumer mode of the same Concord platform. The storefront and your dealer channel share one catalogue, one inventory and one order engine — so you maintain them once, not twice.
Yes. Every product carries a separate, independently editable retail (B2C) price and dealer (B2B) price on the same catalogue. The two never share a number by accident.
No. The full B2C scope — storefront, checkout, orders, invoices — runs standalone. If you already have an ERP, Concord connects to it via API-based integration; whether to use one, and which one, stays your call.
A standalone webstore runs your consumer channel in isolation from your dealer business. Concord runs both from one core — shared catalogue, inventory and orders — and sits above your ERP, so the two channels stay in sync instead of drifting into separate systems.
It depends on catalogue size and whether you're integrating an existing ERP. We scope this on a short working demo against your own data rather than quoting a number blind.
See the consumer storefront and the dealer channel running as one.
Sell direct to consumers on the same platform that runs your dealer network — one catalogue, one inventory, one order engine across B2C and B2B, above your ERP via API-based integration, or standalone.