Home / Features / Social commerce
Sell where your shoppers already are — on social.
Sell direct to consumers on the same platform that runs your dealer network — one product catalogue, one inventory, one order engine across B2C and B2B, above your ERP via API-based integration, or standalone.
Social channels are where buyers discover brands. Concord puts your products in front of prospective buyers on leading social platforms — Facebook, Instagram, Pinterest and more — and turns that discovery into orders on your storefront, on the same catalogue and inventory as the rest of your commerce.
Illustrative shoppable social post · fictional product.
Why it matters
Discovery happens on social; the order shouldn’t happen somewhere disconnected.
Shoppers find products on social every day — but if that discovery routes to a store that doesn’t share your catalogue, prices and stock, the experience breaks and the data splits. Social commerce on Concord keeps the whole path on one core.
Meet buyers on social
Put your products in front of buyers on the platforms where they already spend time.
Turn discovery into orders
Shoppable paths lead to your storefront — same catalogue, same checkout.
One catalogue behind it
No separate social store to maintain; products and stock are the ones you already run.
A channel of your storefront
Social is a channel, not a second store.
One platform behind every channel — standalone, or above your ERP.
How it works
From a social post to an order.
Your catalogue
Products, prices and stock you already run on Concord.
On social
Surface products on the platforms your buyers use.
Shopper taps through
Discovery leads to your storefront checkout.
One order engine
The order lands in the same engine as every other channel.
Straight answers
Social commerce, answered.
What is social commerce on Concord?
It’s selling through social channels — putting your products in front of buyers on platforms like Facebook, Instagram and Pinterest, and turning that discovery into orders on your Concord storefront. It runs on the same catalogue, inventory and order engine as the rest of your commerce.
Which social platforms does it cover?
Concord is built to put your business in front of buyers on leading social media platforms. The exact platforms and the depth of each connection are scoped to your setup — confirm the current list in a demo.
Do social orders share my catalogue and stock?
Yes. Social commerce is a channel of your storefront, not a separate store — so products, prices and inventory are the same ones your consumer storefront and dealer channel use. No second catalogue to keep in sync.
Does social commerce need an ERP?
No. It runs on the storefront standalone, or above your existing ERP via API-based integration — which system sits underneath stays your decision.
Is Concord a DMS or SFA?
No. Concord is the commerce platform your customers order on across channels — not a field-rep or secondary-sales tool.
See social commerce on your own catalogue.
A short, human-worked demo — we’ll show discovery on social leading to orders on the same core as your storefront and dealer channel.
Sell direct to consumers on the same platform that runs your dealer network — one product catalogue, one inventory, one order engine across B2C and B2B, above your ERP via API-based integration, or standalone.