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Distributor & retailer ordering for consumer-goods brands — off the order pad, onto self-service.
Self-service dealer ordering + credit-limit enforcement + automatic per-product, per-state tax — run standalone, or above your ERP via API-based integration. Not a DMS. Not a SFA.
FMCG already runs on repeat ordering, distributor-led routes to market and account-specific pricing — it just runs on phone calls, rep order pads and emailed spreadsheets. Concord gives your distributors and retailers self-service ordering on their own catalogue and price, on a daily or weekly cycle, with credit checked at the order. Same machinery, a faster front end.
| Biscuits 200g | ×48 | acct price |
| Detergent 1kg | ×24 | acct price |
| Cooking oil 1L | ×36 | acct price |
Illustrative reorder · fictional lines · account pricing & credit at order.
The problem
Repeat orders on spreadsheets, many channels, and credit that quietly builds.
A consumer-goods distributor serves supermarkets, grocery stores and HoReCa at once — each on different pricing, minimums and terms — while the same lines reorder every week. Run on Excel and phone, that means pricing errors, slow reorders and, worst of all, retailer balances that creep past their limit before anyone collects. Every one of those is an ordering-and-credit problem Concord closes.
Orders on the order pad
Reps, calls and spreadsheets mean re-keying, delays and mistakes on high-frequency reorders.
Many channels, many prices
Supermarket, grocery and HoReCa each need their own price, MOQ and terms — hard to keep straight.
Credit that builds unseen
Open terms across many small retailers let balances run past the limit before collection.
Your catalogue, structured for route-to-market
One product, priced for every channel it sells into.
In FMCG the same SKU is sold to a supermarket by the case, a grocery store by the unit, and a HoReCa account by the crate — each at its own price and terms. Concord carries that per-channel, per-account structure, so every buyer orders at the right price with no negotiation on the order.
| Channel | Buys by | Pricing | Terms |
|---|---|---|---|
| Supermarket / modern trade | Case / pallet | Contract rate | OTIF, net terms |
| Grocery / general trade | Unit / inner | Account tier | Open account |
| HoReCa / foodservice | Crate / display | Negotiated | Route terms |
Concord for consumer goods, the reorder loop
Turn a weekly reorder from a phone call into a tap.
FMCG is repeat business — the same lines, again and again. The whole win is making that loop effortless and credit-safe, so volume scales without your team keying every order or chasing every balance.
The weekly reorder, on Concord
Why credit leads for FMCG
Open terms across many retailers is where the risk lives.
Credit checked at the order, not the aging report
High-frequency orders on open account, across dozens or hundreds of small retailers, is the definition of creeping exposure. Concord makes the limit live at the moment of order, so a retailer can’t run past it before you collect — and utilisation is visible, not a month-end surprise.
Trade and direct, one platform
Run your distributor channel and a consumer shop on one catalogue.
Many consumer-goods brands sell through distributors and run a direct-to-consumer shop. Concord runs both on one catalogue and one inventory, priced independently — the trade reorder engine and the D2C store share a single source of truth, so they never drift apart. See the B2C storefront →
Who it’s for
Consumer-goods brands and distributors that sell on repeat.
FMCG distributors
Serving supermarket, grocery and HoReCa channels on different terms, on a weekly cycle.
Brands with a trade network
Selling through a distributor or retailer network that reorders constantly on account.
Brands adding D2C
Running a consumer shop alongside the trade channel, on one catalogue.
FAQ
The questions consumer-goods brands ask before they buy.
Straight answers on repeat ordering, per-channel pricing, retailer credit, tax and how it works with the systems you already run.
How does Concord digitise distributor and retailer ordering?
Most FMCG ordering still runs on a rep’s order pad, a phone call or an emailed spreadsheet. Concord replaces that with self-service: distributors and retailers reorder on their own catalogue and account pricing, on a weekly or daily cycle, so orders come in clean and your team stops re-keying them.
Can it handle different pricing for different channels?
Yes — this is central to FMCG. The same product sells to a supermarket by the case, a grocery store by the unit, and a HoReCa account by the crate, each on its own price, minimum order and terms. Concord holds per-channel and per-account pricing, so every buyer sees the right price without a negotiation on every order.
How does Concord help with retailer credit and collections?
Open-account terms across many small retailers are where balances and collection risk build. Concord checks every order against the buyer’s credit limit at the moment it’s placed, so a retailer can’t quietly run past their limit before you collect. It’s control at order time — never lending.
Does it support fast, repeat reordering?
Yes. FMCG is repeat business — the same lines reordered constantly. One-tap reorder from history, saved lists and account-specific catalogues make a weekly or daily reorder take seconds, which is what a high-velocity category needs.
Can I run a B2C shop on the same platform?
Yes. Many FMCG brands run a distributor wholesale line and a consumer shop at once. Concord runs both on one catalogue and one inventory, priced independently — so the trade channel and a direct-to-consumer store never drift apart.
Is Concord a DMS or SFA?
No. A DMS or SFA manages field reps and secondary-sales reporting. Concord is the platform your distributors and retailers actually place orders on — self-service, per-channel priced, credit-checked, taxed — standalone or above your ERP via API-based integration.
See Concord on your own routes and accounts.
A short, human-worked demo on your own channels, pricing and retailers — repeat ordering, per-channel price, credit and tax, in an FMCG network’s language.
Self-service dealer ordering + credit-limit enforcement + automatic per-product, per-state tax — run standalone, or above your ERP via API-based integration. Not a DMS. Not a SFA.