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Who it's for
The ecommerce platform for manufacturers who sell through dealers
Self-service dealer ordering + credit-limit enforcement + automatic per-product, per-state tax — standalone, or above your ERP via API-based integration. Not a DMS. Not a SFA.
Your dealers order for themselves, at the prices and terms you set for each one. You see the whole network, and no order gets past a credit limit without your say-so.
That's the drop in what a single B2B order costs to process when it moves from manual handling to self-service online ordering. Every order a dealer places on their own is one your team doesn't take, check and re-key.Source: Digital Commerce 360
One catalogue. Your dealers and your consumers each see their own version.
Many manufacturers sell through dealers and direct to consumers at the same time. Concord keeps both channels on one catalogue, with a separate dealer price and retail price on every product, so the two never share a number by accident.
Weatherguard exterior paint, 20 L
Logged in as Metro Paints Depot · Tier B
Your online store
What stays separate, automatically
- Dealer and retail prices are edited independently on the same product.
- Dealers see their own tier, volume breaks and any price agreed with them, and nothing else.
- Minimums and carton sizes apply to dealers; consumers buy single units or bundles.
- Dealers order on account against their credit limit; consumers never see credit terms.
Selling only to dealers today? Concord runs dealer ordering on its own, and the retail side is there when you want it. See the B2B platform and the B2C platform.
You set the rules for your network. Concord applies them to every order.
The rules already exist in your head, in spreadsheets and in your sales team's memory. Concord makes them hold on every order, from every dealer, at any hour.
| Area | What you decide | What Concord does on every order | Learn more |
|---|---|---|---|
| Pricing | Tier, volume and region prices, dated price changes, and prices agreed with individual dealers | Shows each dealer only their own prices and applies the right one to every line | Learn more about pricing |
| Credit | Each dealer's limit, payment terms and who approves exceptions | Checks the order against the limit and outstanding balance, and holds anything that would breach it | Learn more about credit |
| Your sales team | Price floors and how much discount each rep can give | Routes any price below the floor or discount beyond the rep's limit for approval, and logs it | Learn more about quotes |
| Order rules | Minimum quantities, carton sizes and bundles | Enforces them before the order is placed, so the warehouse never gets a pack size it can't ship | Learn more about ordering |
| Tax | Each product's tax category and the rates for each state you ship to | Applies tax automatically and shows one combined amount on the invoice | Learn more about tax |
| Collections | Reminder schedules for overdue balances | Sends payment reminders automatically and keeps aging visible by dealer | Learn more about collections |
Who uses it, and what they get from it
Managing director
Owns the P&L
Sees orders, credit exposure and dealer activity across the network without asking three people for a spreadsheet.
Head of sales
Owns the dealer relationships and the numbers
Spots which dealers are ordering less before the quarter is lost, and keeps discounting inside the limits agreed.
Finance and credit
Owns receivables and exposure
Sets limits once and knows they hold. Aging, balances and reminders run without chasing the sales team.
Operations
Owns order-to-dispatch
Gets complete orders with correct quantities and pack sizes, instead of messages to decode and re-key.
Will your dealers actually use it?
It's the right question to ask. Dealers who have always ordered by phone or message won't switch because you asked them to. They switch when ordering themselves is faster and tells them something the phone call never did.
What a dealer gets
- Their prices, instantlyNo waiting for a rep to confirm what a line costs today.
- Their balance and available creditThey can see what they owe and what they can still order before they place it.
- Reorder in a few tapsFrom order history or a saved list, on a phone or a desktop browser, at any hour.
- Their whole team on one accountStaff can have their own logins under the dealer's account.
How manufacturers roll it out
- Load your catalogue and pricesUpload products, tiers, minimums and price lists from Excel.
- Start with your most regular dealersInvite them, verify their business details and approve their accounts.
- Move reorders firstRepeat orders are where dealers feel the time saved soonest.
- Widen the networkOnboard the rest once the first group is ordering on its own.
Some dealers will keep calling for a while, and that's normal. Move them over one reorder at a time: once a dealer sees their own prices and balance without waiting for anyone, the phone call stops being the easy option.
Not a DMS. Not a SFA.
Manufacturers often assume dealer ordering means one of two familiar tools. Concord is a third thing. See how Concord compares.
Sales force automation
Built around your field reps: visit plans, routes and orders taken on the rep's device. The dealer still waits for the rep.
Distributor management system
Built around your distributor's back office: their stock, their billing, their secondary sales. It records what happened after the order.
Concord
Built around the dealer placing the order themselves, with your prices, your credit limits and tax enforced at that moment, whether or not a rep is involved.
Runs on its own. Sits above your ERP if you have one.
Concord needs no ERP to run your dealer ordering, credit and tax. If you already run an ERP or finance system, Concord handles the dealer-facing side and keeps orders, stock and customers in sync with it through API-based integration. Which system you use, or whether you use one at all, stays your decision.
Read how ERP integration works, or see our integration approach.
Questions manufacturers ask
Selling to a specific sector? See Concord by industry. Selling on to trade accounts yourself? See Concord for wholesale distributors.
What is an ecommerce platform for manufacturers?
It's a platform that lets a manufacturer's dealers and trade customers place orders online themselves, at the prices, minimums and credit terms set for their account. Many also let the manufacturer sell direct to consumers from the same catalogue, with separate retail prices.
Can we sell to dealers and to consumers from the same catalogue?
Yes. Every product can carry a separate dealer price and retail price, edited independently. Dealers see their own tier and agreed prices and order on account; consumers see retail prices and never see dealer prices or credit terms.
How do we stop dealers ordering beyond their credit limit?
You set a credit limit and payment terms for each dealer. Concord checks every order against that limit and the dealer's outstanding balance when it's placed, and holds any order that would breach it until the approver you've chosen decides. Concord enforces your limits; it doesn't lend or finance anything.
Will dealers stop ordering by phone and WhatsApp?
Dealers move over when ordering themselves is faster than calling: they see their own prices, their balance and their order history, and can reorder at any hour. A practical way to start is with your most regular dealers and their repeat orders, then widen the rollout from there.
How is Concord different from a DMS or a sales force automation app?
A sales force automation app is built around field reps taking orders on visits, and a distributor management system is built around a distributor's back office. Concord is built around the dealer ordering for themselves, with your prices, credit limits and tax enforced at the moment the order is placed.
Can we control the discounts our sales team gives?
Yes. You can set price floors and a discount limit for each rep. Any price below the floor or discount beyond the rep's limit is routed for approval before it applies, and every approval is logged with a full history.
Do we need an ERP to use Concord?
No. Concord runs dealer ordering, pricing, credit limits and tax on its own. If you already use an ERP or finance system, Concord syncs orders, stock and customers with it through API-based integration, and the choice of system stays yours.
How do we get our catalogue and dealers set up?
Products, tiers, minimum quantities, pack sizes and price lists can be uploaded from Excel. Dealers are invited to create their accounts, their business details are verified, and you approve each account before they can order. Each dealer can add their own staff as users.
See your dealer network on Concord
In a demo, we'll walk through a dealer reorder at dealer-specific prices, a retail order from the same catalogue, and what happens when a dealer goes over their limit.
Self-service dealer ordering + credit-limit enforcement + automatic per-product, per-state tax — standalone, or above your ERP via API-based integration. Not a DMS. Not a SFA.
Book a demo