Home / How Concord compares / Shopify B2B
Comparison
Concord vs Shopify B2B: when a consumer store adds wholesale, and when wholesale is the business
Self-service dealer ordering + credit-limit enforcement + automatic per-product, per-state tax — standalone, or above your ERP via API-based integration. Not a DMS. Not a SFA.
Shopify now includes its core B2B features on every paid plan, which makes it a strong choice for brands that sell mainly to consumers and add wholesale on the side. Concord is built for businesses where dealers and trade accounts are the main channel, with credit limits and tax enforced on every order.
Last reviewed: October 2026, based on Shopify's published information.
Illustrative example.
The short answer
Shopify B2B is likely the better fit if you…
- Sell mainly to consumers and are adding wholesale as a second channel
- Already run your store on Shopify and want B2B in the same admin
- Have a handful of wholesale price lists rather than one per account
- Want the Shopify app ecosystem, themes and payments for both channels
Concord is likely the better fit if you…
- Sell mainly to dealers, distributors or trade accounts
- Run prices that differ account by account, including prices agreed with individual customers
- Extend credit and want over-limit orders held for approval, without adding a separate app
- Need your sales team's discounts held to price floors and per-rep limits
- Want ordering that runs on its own or sits above your ERP
Will Shopify's B2B features cover you?
Three questions decide most of it. Answer them for your business.
Answer the three questions
- Your result and what each answer means will appear here.
Based on Shopify's published plan features as of October 2026. Confirm current details with Shopify.
Side by side
Compared on what matters to a business selling to dealers and trade accounts. Shopify details come from Shopify's own announcement and the Shopify App Store as of October 2026; features change, so confirm current details with Shopify.
| Concord | Shopify B2B | |
|---|---|---|
| Built around | Dealer and trade ordering, with credit and tax enforced on each order | An ecommerce platform for consumer stores, with wholesale features in the same admin |
| Which plans include B2B | B2B is the core of the product | Core B2B features on every paid plan since April 2026; the full set on Shopify Plus |
| Customer-specific pricing | Contract, tier, volume and region pricing, plus prices agreed per account with an audit history | Up to three custom catalogs on Basic, Grow and Advanced; unlimited catalogs and direct assignment to companies on Plus |
| Credit limits | Built in. A limit per account, checked on every order; anything that would breach it is held and routed for approval. Control only, never lending | Net payment terms are built in. Per-company credit limits that block over-limit checkouts are offered by third-party apps in the Shopify App Store |
| Payments on account | Net payment terms, aging, partial-payment tracking and automated reminders | Net terms and stored cards on every plan; partial payments and deposits on Plus |
| Sales-team controls | Price floors and per-rep discount limits, with approvals and a logged history | Buyer permissions per company |
| Tax | Tax category set per product and rates per state; applied automatically at order time, shown as one combined amount | Built-in tax tools, with tax settings per company location |
| Selling to consumers too | Separate dealer and retail prices on the same catalogue | A core strength: consumer and wholesale sales from one admin |
| Add-ons and ecosystem | A focused platform; fewer moving parts | A very large app store for adding functionality |
| Your ERP | Runs standalone, or above your ERP through API-based integration | ERP connections through apps and partners |
Where the difference shows up
For a consumer brand, wholesale on Shopify is a natural extension: same products, same admin, a few price lists for stockists. That works well while wholesale stays a side channel.
When dealers and trade accounts become the main business, the questions change. Hundreds of accounts each expect their own price. Most buy on credit. Finance wants every order checked against a limit, and sales wants room to negotiate without giving away margin. Concord is built around those questions rather than adding to a storefront.
- Each account sees its own pricesContract, tier, volume or a price agreed with that account
- Credit is checked on every orderBuilt in, with no separate app to install or pay for
- Over limit means held, not lostThe order waits for your approver instead of failing at checkout
- Discounts stay inside your rulesPrice floors and per-rep limits, with every approval logged
Keeping Shopify for consumers, moving trade ordering to Concord
You don't have to replace a Shopify store that works. You can keep it for consumers and run dealer and trade ordering on Concord, or run both channels on Concord with separate dealer and retail prices.
Catalogue and prices
Products, customer tiers, minimum quantities, pack sizes and price lists can be uploaded from Excel.
Accounts and limits
Trade customers are invited to Concord, their business details are verified, and you set each account's credit limit and terms before they order.
Your other systems
Concord connects to your ERP or finance system through API-based integration. How ERP integration works
Concord vs Shopify B2B: common questions
Is Concord a Shopify B2B alternative?
For businesses where dealers and trade accounts are the main channel, yes. Concord is built for B2B ordering with prices per account, credit limits checked on every order and tax applied automatically. If you're mainly a consumer brand adding wholesale on the side, Shopify's B2B features may be all you need.
Is Shopify good for B2B?
For many brands, yes. Since April 2026 Shopify includes company profiles, up to three custom catalogs, volume pricing, quantity rules and payment terms on every paid plan, with unlimited catalogs, partial payments and deposits on Plus. It suits consumer brands adding wholesale. Businesses with a price per account, heavy credit sales or strict approval rules often need more than the core features.
Do I need Shopify Plus for B2B?
Not for the core features. According to Shopify, company profiles, up to three custom catalogs, volume discounts, quantity rules, stored cards and payment terms are on Basic, Grow and Advanced. Shopify Plus is needed for unlimited catalogs, assigning catalogs directly to companies and locations, partial payments and deposits.
Can Shopify B2B enforce credit limits?
Shopify includes net payment terms and payment reminders. Per-company credit limits that block checkout when a company goes over are offered by third-party apps in the Shopify App Store. In Concord, credit limits are built in, and an order that would breach the limit is held and routed to an approver rather than blocked.
How many price lists can each platform handle?
Shopify's Basic, Grow and Advanced plans include up to three custom B2B catalogs, assigned through Markets; Plus removes that cap and lets you assign catalogs to individual companies. Concord supports contract, tier, volume and region pricing, plus prices agreed with individual accounts, so each customer can have their own price.
Can we keep Shopify for consumers and use Concord for trade orders?
Yes. You can keep your Shopify store for consumers and run dealer and trade ordering on Concord. Concord can also carry a separate dealer price and retail price on the same product if you'd rather run both channels in one place.
Does Concord calculate tax automatically?
Yes. You set a tax category on each product and the rates for each state you ship to, and Concord applies the right tax when the order is placed. The invoice shows one combined tax amount; more detailed tax breakups are configured to your setup.
Do we need an ERP to use Concord?
No. Concord runs ordering, pricing, credit limits and tax on its own. If you use an ERP or finance system, Concord syncs orders, stock and customers with it through API-based integration, and the choice of system stays yours.
See also: how Concord compares with other types of tools, Concord for manufacturers and Concord for wholesale distributors.
See trade ordering built for trade
Bring a few real accounts with their own prices and credit terms. We'll run a reorder and an over-limit order on Concord so you can compare it with your current setup.
Self-service dealer ordering + credit-limit enforcement + automatic per-product, per-state tax — standalone, or above your ERP via API-based integration. Not a DMS. Not a SFA.
Book a demo