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Dealer ordering for paint manufacturers — every shade, and every order on credit under control.
Self-service dealer ordering + credit-limit enforcement + automatic per-product, per-state tax — run standalone, or above your ERP via API-based integration. Not a DMS. Not a SFA.
Your dealers don’t stock every colour — they tint thousands from a base, and they reorder small and often, on credit. That’s two problems at once: ordering the right base and shade without a phone call, and keeping a stream of credit orders from slipping past the limit. Concord does both — self-service ordering across the range, with credit checked the moment an order is placed.
| Premium emulsion · base N · 20L | shade IVR-204 | ₹4,120 |
| Weathershield · base D · 20L | shade ALM-118 | ₹5,380 |
Illustrative order · fictional bases, shades & limits · order held over credit headroom.
The problem
Two things creep at once: wrong-shade orders, and credit.
A dealer tinting from a base can’t order a finished colour off a list — so over WhatsApp the wrong base or pack gets ordered, and the shade gets read out and mis-heard. Meanwhile the same dealer reorders every week on credit, and across dozens of accounts on long terms, exposure builds quietly until it shows up in the aging report. Both are ordering problems Concord closes at the source.
Shade read down the phone
Tinted from a base, the shade is a code or formula — easy to mis-hear over a call.
Credit that slips
Small, frequent orders on long terms add up past the limit before anyone notices.
Seasonal reorder chaos
Peaks mean constant reorders — every one a call your team fields and re-keys.
Your catalogue, structured for paint
A paint “SKU” is a base, a pack and a shade reference — not one line.
Because dealers tint on the machine, the thing they order is a base and a pack size, carrying a shade code or tint formula. Concord models that, so an order is unambiguous and the shade travels with it — no reading formulas down the phone.
What the catalogue carries
The shade travels with the order
Dealers hold bases, not a wall of finished colours — so what they actually order is a base and pack against a shade reference. Keeping the shade code on the line means the order is exact, and a reorder repeats the same shade without a phone call to confirm.
Trade and retail, one catalogue
Supply your dealers and sell finished packs direct — on one platform.
Paint sells two ways off the same shelf: dealers and painters reorder bases and packs on credit, while consumers increasingly buy a finished pack or book a colour direct. Concord runs both on one catalogue and one stock, priced for each side.
Reorder bases & packs on credit
The trade channel self-serves the range at their own prices, credit-checked at order time — the repeat engine, small and frequent.
Buy a finished pack or book a colour
Consumers browse shades and buy finished packs, or enquire — at retail pricing, on the same catalogue and stock.
Ordering + credit
Order the exact base and shade — with the limit live at the order.
Order across the range
- Bases, packs and shade codes on the catalogue
- Search and faceting to the exact base and pack
- One-tap reorder for seasonal fast-movers
- Per-dealer catalogue and pricing
Credit enforced at order time
- Every order checked against the dealer’s limit as it’s placed
- Over-limit orders held — before they ship
- Utilisation and outstanding in one view
- Control you configure — never lending
Concord for paint, order by order
Follow one dealer order — and see which capability carries each step.
Rather than a feature list, here’s how a paint reorder actually moves through Concord, and the capability doing the work at each point. It’s built around the reality of paint: many small orders, on credit, tinted from a base.
1. A dealer opens the range
They see their catalogue — bases, packs, shades — at their own prices, with what’s in stock. No price list PDF, no WhatsApp catalogue.
Per-dealer catalogueSearch & facetingShade codes on the line2. They build a reorder
Small and frequent is the norm in paint. A dealer repeats last month’s order, adjusts a few lines, and adds a seasonal fast-mover — in a couple of taps.
Self-service orderingOne-tap reorderSaved carts3. Credit is checked as they place it
The order is measured against their limit at that moment. If it would breach, it’s held — before it ships, not weeks later in the aging report.
Credit-limit enforcementUtilisation visibleControl, never lending4. Tax is applied and the invoice is clean
Per-product, per-state tax is applied automatically and shown on the invoice — the same on every order, retail or trade.
Per-product, per-state taxClean invoiceDownloadable5. It flows to fulfilment and your ERP
The order lands fulfillable and syncs to your system of record — standalone, or above your existing ERP via API-based integration.
Inventory & dispatchAPI-based ERP syncOne order engineWhy credit leads on this page
Paint is the vertical where credit exposure creeps: extended terms, many accounts, a constant drip of small reorders. Enforcing the limit at order time is what turns “find out later” into “can’t breach in the first place.”
Built for your whole team
What Concord solves — for each person in the room.
Paint is bought by many dealers, often on long credit. Here’s what each person on your side gets.
Projects & bundles
Project deals, quoted and bundled — not chased on WhatsApp.
Painting jobs arrive as a project: a spec of shades, bases and quantities at a negotiated rate. Concord lets you bundle the products, quote the project with a full trail, and convert the accepted quote into an order — with the dealer’s credit still enforced.
Bundle the spec
Group the shades, bases and pack sizes a project needs into a configurable bundle.
Quote & negotiate
Request-for-quote, project pricing, counter-offers and versions — with a clean trail.
Quote → order in one click
Convert the agreed quote to an order — credit-checked and taxed automatically.
How it works
Live on your paint catalogue.
Load the catalogue
Bases, packs and shade codes with per-dealer pricing.
Set dealer limits
Each dealer gets their own catalogue, prices and credit limit.
They self-serve
Order the exact base and shade; credit checked, tax applied.
Standalone or above ERP
Runs on its own, or above your ERP via API-based integration.
FAQ
The questions manufacturers ask before they buy.
Straight answers on ordering, shades, credit, tax and how paint works with the systems you already run.
How do dealers order the right shade when they mix thousands on a tinting machine?
Dealers don’t stock every shade — they mix from a base plus colorants, so the order that matters is the base and pack, tied to a shade code or tint formula. Concord carries base, pack size and shade code on the catalogue, so a dealer orders the exact base and quantity, and the shade reference travels with the order instead of being read out over a call.
How do I set and enforce credit limits across many paint dealers?
Set a limit per dealer and have every order checked against it as it’s placed — over-limit orders are held before they ship, not discovered later in an aging report. Concord enforces this at order time above your existing ERP via API-based integration, so a stream of small reorders on credit doesn’t quietly add up past what you agreed. It’s control you configure, never lending.
Paint runs on long credit terms — can Concord handle that?
Yes. Paint distribution has always run on extended terms across many accounts, which is exactly why exposure creeps. Concord makes the limit live at the moment of order and keeps utilisation and outstanding visible, so long terms don’t mean blind terms.
How do I reduce the cost of processing paint reorders?
The cost is in manual handling — taking and re-keying a stream of small, seasonal reorders. Self-service moves those to the dealer, taking a manually handled B2B order from roughly ₹500–1,000 toward about ₹20 placed digitally.
Can I run project pricing for painting contracts?
Yes. Painting jobs come as a spec of shades, bases and quantities at a negotiated rate. Concord lets you bundle the products, quote the project with counter-offers and versions, and convert the accepted quote to an order — with the dealer’s credit still enforced.
Is Concord a DMS or SFA for paint manufacturers?
No. A DMS or SFA manages field reps and secondary sales. Concord is the platform your paint dealers order on — self-service, credit-checked, tax applied — standalone or above your ERP via API-based integration.
See Concord on your own paint catalogue.
A short, human-worked demo on your own bases, shades and dealers — ordering, credit and tax, in a paint network’s language.
Self-service dealer ordering + credit-limit enforcement + automatic per-product, per-state tax — run standalone, or above your ERP via API-based integration. Not a DMS. Not a SFA.