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Commerce for fashion brands — wholesale and direct, on one true stock number.
Sell direct to consumers on the same platform that runs your trade network — one product catalogue, one inventory, one order engine across B2C and B2B, above your ERP via API-based integration, or standalone.
Fashion brands sell two ways at once: wholesale to boutiques off a line sheet, and direct to consumers online. Run on separate stock records, that means the worst thing in fashion — overselling a hot piece on the website that you’ve already promised to a wholesale buyer. Concord runs both channels on one inventory, in seasonal collections, so there’s a single true stock number and the overselling stops.
Illustrative stock · fictional collection · one inventory across wholesale & D2C.
The problem
Two channels, two stock records, and a piece sold twice.
When wholesale and D2C draw from different systems, inventory drifts — you oversell a style that’s gone or hold back one you think is out. Add seasonal drops and wholesale line sheets running over email and spreadsheets, and the season’s best pieces are the ones most likely to be double-sold. It’s an inventory-and-ordering problem, and it’s exactly where one shared platform fixes it.
Overselling across channels
Wholesale and D2C on separate stock means a hot piece gets sold twice — the classic fashion failure.
Line sheets over email
Wholesale orders taken on spreadsheets and email are slow, error-prone and hard to reconcile.
Seasonal drops to manage
New collections and windows every season don’t fit a static, always-on catalogue.
Your inventory, one true number
Wholesale and D2C, drawing from the same stock.
The fix for overselling isn’t a better spreadsheet — it’s one inventory behind both channels. Concord runs your wholesale line and your consumer store on the same stock, so every sale on either side updates one number, and a piece can’t be promised twice.
Order the collection
Buyers order off the line sheet at wholesale pricing, on account — drawing down the shared stock.
Shop the storefront
Consumers buy at retail on your storefront — from the exact same inventory, in real time.
Concord for fashion, collection to order
Wholesale off the line sheet, in seasons — not over email.
Wholesale fashion runs on collections and line sheets, in seasonal windows. Concord turns that into structured self-service ordering, so boutique buyers order the collection directly and you move cleanly from drop to drop.
The wholesale line-sheet flow
Who it’s for
Fashion brands selling wholesale and direct.
Apparel & accessories brands
Running a wholesale line to boutiques and a D2C store on one shared inventory.
Seasonal & drop-based labels
Publishing new collections and windows each season across both channels.
D2C-growing brands
Building the direct channel and first-party data without losing the wholesale trade.
FAQ
The questions fashion brands ask before they buy.
Straight answers on inventory sync, wholesale line sheets, seasonal collections, wholesale vs retail pricing, credit, tax and how it works with the systems you already run.
Why do fashion brands oversell or undersell across channels?
Because wholesale and D2C usually run on separate stock records. A best-selling piece gets sold on the website and promised to a wholesale buyer at the same time — you oversell what you don’t have, or hold back stock you think is gone. Concord runs both channels on one inventory, so there’s a single true stock number and the overselling stops.
How does Concord handle wholesale ordering with line sheets?
Wholesale in fashion runs on the line sheet — a brand presents the collection, pricing and delivery windows, and buyers place orders against it. Concord gives your wholesale buyers that collection to order from directly, at wholesale pricing, on account — so orders come in structured instead of over email and spreadsheets.
Can it manage seasonal drops and collections?
Yes. Fashion sells in seasons and drops, not a static catalogue. Concord lets you publish a collection with its own products, pricing and windows, open it to wholesale buyers and to consumers, and move to the next drop — with inventory shared across both so a hot piece never oversells.
Does Concord support both wholesale pricing and retail?
Yes. The same piece sells to a boutique at wholesale — often well below retail — and to a consumer at full price. Concord holds wholesale and retail pricing on one catalogue, per account, so each buyer sees the right price on the same shared stock.
Do I get direct customer data from D2C?
Yes. Selling direct is how a fashion brand owns the customer relationship and first-party data that wholesale accounts otherwise hold. Concord’s D2C storefront captures that, while the same platform runs your wholesale channel — so you grow direct without losing the trade.
Is Concord a DMS or SFA for fashion brands?
No. A DMS or SFA manages field reps and secondary sales. Concord is the platform your wholesale buyers and consumers order on — collection-based, one shared inventory, wholesale and retail priced — standalone or above your ERP via API-based integration.
See Concord on your own collection.
A short, human-worked demo on your own line sheet, drops and channels — wholesale ordering, D2C, one shared inventory, credit and tax, in a fashion brand’s language.
Sell direct to consumers on the same platform that runs your trade network — one product catalogue, one inventory, one order engine across B2C and B2B, above your ERP via API-based integration, or standalone.