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Industries
Dealer commerce, tuned to how your industry orders.
Self-service dealer ordering + credit-limit enforcement + automatic per-product, per-state tax — run standalone, or above your ERP via API-based integration. Not a DMS. Not a SFA.
Concord is one platform for manufacturers and distributors that sell through a dealer network — self-service ordering, credit-limit enforcement and automatic per-product, per-state tax. It’s set up to match how your industry actually orders.
Choose your industry
Choose your industry.
Pick yours below. Concord is one platform, configured to how your industry sells — the ordering, credit and tax that matter most, set up for your business. More below.
Tiles
A deep SKU matrix — size, design, shade and lot — with fast-mover weekly reorders. Dealers self-serve on the exact size and shade, so wrong lots stop landing.
“Dealers can’t find the right size or shade fast — and wrong lots get ordered.”
Explore tiles Ordering + credit enforcementPaints
Hundreds of shade and tinting SKUs, seasonal demand, and many small dealer reorders on credit. Order and credit stay straight at the same time.
“Hundreds of shade SKUs, dozens of dealers on credit — hard to keep both straight.”
Explore paints Ordering (reorder speed)Adhesives
A fast repeat consumable, project-linked, on tight margins. Reordering takes seconds of self-service, not a phone call.
“It’s a repeat consumable — ordering should take seconds, not a phone call.”
Explore adhesives Ordering + credit for project buyersPipes
Project and trade-counter buying, bulky, with price lists by grade and size. Large project orders on credit are enforced at order time, not chased later.
“Project orders are large and on credit — we need limits enforced, not chased.”
Explore pipes Ordering + catalogueElectricals
A vast SKU range — wires, switches, fittings — with frequent small reorders. Dealers self-serve across the whole catalogue instead of your team keying every order.
“Too many SKUs and dealers to take every order by hand.”
Explore electricals Credit enforcement + tax on every orderTMT steel
Daily-volatile rates, high-value orders and heavy credit exposure. Every high-value order is credit-checked at the moment it’s placed, with tax applied automatically.
“High-value orders on credit at rates that move daily — exposure has to be controlled at order time.”
Explore tmt steelBuilt for your industry
Built for how your industry orders.
Concord works the same way whatever you make — what changes is how it’s set up: catalogue depth for tiles, tighter credit for TMT steel. One platform, configured to your business.
One platform, configured to how each industry sells.
More industries
And more industries we’re built for.
Concord is built for these industries too — each with its own page on how the one platform is configured to the way that industry sells.
One platform underneath
What carries across every industry.
The details differ by industry — some lead on dealer credit, some on direct-to-consumer, some on both. What stays the same is one platform underneath, configured to how you sell: your catalogue, your buyers, your orders, in one place — standalone or above your ERP. The technical picture lives on the architecture page.
One catalogue, one order engine
Every buyer — dealer, distributor, retailer or consumer — orders from one catalogue, on one order engine. The platform →
Ordering, credit and tax built in
Self-service ordering, credit-limit enforcement where you use it, and automatic per-product, per-state tax — configured to how your sector sells. Features →
How it works
Live on your catalogue, in your industry’s language.
Your dealers
Dealer accounts with their own catalogue, prices and credit limits.
They self-serve
Orders come in clean, credit-checked, with tax applied.
Standalone or above ERP
Runs on its own, or above your ERP via API-based integration.
Straight answers
Industries, answered.
Which industries does Concord serve?
Concord is built for manufacturers and distributors that sell through a dealer or distributor network — with dealer-commerce pages tuned to tiles, paints, adhesives, pipes, electricals and TMT steel. The platform isn’t limited to these; they’re the verticals whose order patterns and pains we speak to directly.
Is the product different per industry?
No. It’s one platform — self-service dealer ordering, credit-limit enforcement and automatic per-product, per-state tax. What changes per industry is how it’s set up to match your ordering, not the capabilities.
Is Concord a DMS or an SFA tool?
No. A DMS or SFA manages field reps and secondary-sales reporting. Concord is the platform your dealers actually place orders on — self-service, credit-checked at order time, invoice-ready. It runs standalone, or above your ERP via API-based integration.
Do I need to be in one of these six industries?
No. If you sell to a dealer or distributor network, the same ordering, credit and tax capabilities apply. The six pages simply mirror the order patterns and language of the most common building-materials verticals.
How does Concord handle tax on dealer orders?
Out of the box, tax is applied automatically per product and per state and shown on the invoice as one combined amount. A full statutory GST breakup and Tally sync are configured to your setup as a scoped build; e-invoicing (IRN, IRP, GSTR-1) stays with your ERP or GSP.
What’s the difference between a dealer and a distributor?
A distributor buys in volume from the manufacturer and supplies a network of dealers or retailers; a dealer sells on to the end buyer. Both order repeatedly from you, and both are who Concord’s self-service ordering, credit control and per-product, per-state tax are built for — whatever you call your channel.
How do I reduce the cost of processing dealer and distributor orders?
Most of the cost is manual handling — taking orders on WhatsApp or the phone and re-keying them. Moving those orders to self-service, where dealers place and reorder themselves, cuts the processing cost of an order sharply: industry figures put a manually handled B2B order at roughly ₹500–1,000 versus about ₹20 placed digitally.
How do I set and enforce credit limits for my customers?
Set a limit per account and have every order checked against it at the moment it’s placed — orders that would breach the limit are held, capped or declined, before they ship. Concord does this at order time, above your existing ERP via API-based integration, so you’re not trying to force credit control through a system that wasn’t built for it. It’s control you configure, never lending.
What’s the best way to sell wholesale to my dealers and retailers online?
Give them a self-service ordering channel on your own catalogue and prices, rather than a spreadsheet or a WhatsApp thread — so they order the right products themselves, orders come in clean and credit-checked, and your team stops keying every order by hand. That’s the core of what Concord does, standalone or above your ERP.
See Concord on your own dealers and catalogue.
A short, human-worked demo on your own dealer network and SKUs — in your industry’s language, not a generic pitch.
Self-service dealer ordering + credit-limit enforcement + automatic per-product, per-state tax — run standalone, or above your ERP via API-based integration. Not a DMS. Not a SFA.